Overview

SWIM USA is seeking a creative, self-starting and visual story-teller to join our marketing team as a Social Media Lead. This role is a 1099 Contract role. In this role, you will create, plan and post engaging content on our social media accounts as well as create thoughtful and creative content to support our marketing campaigns. Our ideal candidate is a social media enthusiast with experience in fashion, copywriting, graphic design, organic social media, influencer marketing, and digital content creation. Experience with organic Instagram is a must.

The ideal candidate possesses an eye for aesthetics and has a pulse on the ever-changing social landscape. Must be able to work in a fast-paced environment and evolve with the Social Media Department as it continues to expand across Swim USA brands.

Responsibilities

Create, plan, and post thoughtful and engaging content on organic social media for @miraclesuitswim on organic social beginning with Instagram with the opportunity to expand into (in order) TikTok, YouTube, and Pinterest
Daily monitoring, engaging and community management of customer comments and questions
Follow the overall marketing calendar to align on 360 brand marketing campaigns
Finger on the pulse of the latest social media and industry trends
Propose new ideas & concepts for social media content
Using our NYC photo studio and equipment if necessary, shoot and edit organic and engaging video content
Plan, execute, and create creative content that tells a story for Reels, TikTok and static photos for social, newsletter, and website
Design and create aesthetically pleasing branded graphics
Master brand voice for brand consistency to build and maintain relationships on social media and content creators
Help build, develop, and manage influencer programs and partnerships and user-generated content (UGC) campaigns to grow brand awareness, social presence and generate compelling content
Communicate efficiently with influencer partners to capture relevant and intriguing content that promotes relevant marketing campaigns

Skills

Passionate about organic social media, story-telling and content creation
Extremely organized and able to multitask
Self-starting, resourceful and flexible team player
Must have the ability to adapt to brand-voices
Creative, witty, positive and sophisticated copywriting skills
Skilled at creating DIY content on iPhone for use on organic social
Knowledge of the female Millennial, Gen X and Baby Boomer demographic
Visual eye for graphics and exceptional attention to detail, including consistency, formatting, grammar, visuals, and brand adherence
Must be able to work independently and within a team environment

Qualifications

Bachelor's degree in marketing, communications or graphic design
3 - 5 years of social media marketing experience, preferably within a fashion brand
In-depth advanced knowledge, understanding and best practices of Instagram
Understanding and familiar with TikTok, YouTube, Pinterst and Facebook
Proficiency in working with social media management platforms (specifically Planoly)
Knowledgeable of photography and videography for content creation
Experienced in photo and video editing for creation of Reels + TikToks
Experience working with design tools like Adobe Creative Cloud, Canva, Figma, Capcut and move
Experience working in Microsoft 365 and Google Workspace

Team Engagement

Creative + Performance Marketing Team
Sales + Merchandising Brand Team
Ecommerce Team
Graphic Designers
3rd party photography freelancers, influencers and content creators

Working Conditions

Part Time: Approximately 15 hours/week
Available on nights + weekends for posting and engaging with followers
Remote / Hybrid position
Preferably lives in the greater New York City Area
Occasional in person time in our NYC photostudio for ad hoc content creation
Available to come into the New York Office when needed for brand meetings or photo shoots

SWIM USA is an EOE

Salary: $35000 - $41000 per year

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Social Media Lead