Functioning as a key member of The Players Alliance’s branding/marketing team, the marketing

manager is responsible for planning, developing, supporting and implementing effective marketing

strategies for both traditional and digital media to increase the org’s stakeholders, donations and reach.

The desired candidate will analyze market trends, identify target audiences, and oversee advertising

and promotional activities. Additionally, the marketing manager will collaborate with teams across the

org to ensure cohesive brand messaging and monitor the performance of marketing campaigns. The

desired candidate must be creative, collaborative, organized and exhibiting strong communication,

analytical, and leadership skills.

Duties & Responsibilities

• Exhibit a clear understanding of TPA’s brand ensuring a consistently modern, forward facig

appeal that leans in to the brand’s position and potential, identify target audiences, and develop

marketing plans with specific objectives across different channels and segments.

• Lead the execution of marketing programs from start to finish, leveraging internal support and

driving collaboration.

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to

build successful strategies.

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key

insights for future campaign development and go-to-market strategies, complete with formal

proposals and recommendations on tactics.

• Develop and present strategies to nurture leads for the organization’s fundraising initiatives and

overall brand awareness.

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and

public-facing communications, including print, digital, and video assets.

• Manage content and updates for customer and internal touch points, establish budget guidelines,

participate in events, document business processes.

• Present ideas and final deliverables to internal and external teams, and communicate with senior

leaders about marketing programs, strategies, and budgets.

Define and execute the marketing and communication activities according to our marketing plan
Coordinate all marketing activities to generate leads
Collaborate with other teams to promote offerings
Inform clients and prospects of products and services through creative marketing strategies
Track performance of all marketing campaigns

The ideal candidate will have a strong marketing background with excellent communication skills and attention to detail.

Qualifications

• B/A or B/S required

• Experience: Minimum 5 years in MarComm;

• Proven success in developing marketing plans and campaigns.

• Excellent written and verbal communication skills.

• Strong project management, multitasking, and decision-making skills.

• Experience with marketing automation and CRM tools (Salesforce/Hubspot)

• Evidence of previous experience with successful campaign development, Newsletter and email

marketing

• Experience with Social media content development and management for various platforms.

• Ad placement/digital marketing.

• Proficiency with online marketing and social media strategy.

• Friendly, collegial disposition, with an ability to connect via phone/zoom and in person

• Ability to energize others around a mission, and work through moments of shared and opposing

goals

• Ability to travel

• Full-time position (this position is not remote)

Players Alliance