At Premier America Credit Union, our Core Purpose is to serve our members by making it easier to meet today’s needs and reach tomorrow’s dreams. Talented team members succeed in our organization by demonstrating a commitment to our shared values of accountability, friendliness and respect, a passion for delivering great service, giving back to our communities, and pursuing personal growth. Come grow with us and be part of growth and the Premier America family!

Overview:

The Content Specialist is a critical role on the content and brand team and will shape how we tell our story in an engaging, differentiated way on social media, newsletter, blogs, podcasts and other new media. The ideal candidate will have proven or strong intern experience producing short and long-form content, including short-form social media content, articles, trends and insights, videos, and working with cross-functional teams to build best-in-class content programs that allow our brand to make

meaningful connections with audiences. This role is perfect for someone who is equal parts creative (develop compelling and engaging stories aligned to key themes and tentpole moments) and strategic (deliver the right content in the right place, at the right time).

What You Will Do:

• Lead content strategy to conceptualize and produce compelling content for B2B and B2C lines of business. This includes all established and emerging social medial channels like Facebook, Instagram, TikTok, YouTube, etc., as well as newsletters, blogs, vlogs, podcasts, etc.

• Manage comments and engagement on social media channels and surface opportunities to create positive memorable experiences.

• Understand the wide range of conversations occurring within out targeted personas, with the innate ability to balance promotional requirements and current conversations with authentic, long-term brand storytelling.

• Partner with other marketing leaders-including campaign managers and product owners, to manage content programs that increases engagement among our target audiences and support campaign messaging and goals

• Create and execute editorial calendars to support integrated marketing campaigns

• Use performance metrics to understand what content resonates, by message, channel, and format and use these learnings to inform future campaigns

• Surface and create engaging thought leadership stories and persuasive messaging to drive engagement, brand awareness and action

• Own, champion and govern the unique voice for Premier America

• Ensure content adheres to control, audit, legal and compliance requirements

What We Are Looking For:

• One (1) to three (3) years of work experience, with progressive levels of responsibility, executing integrated marketing campaigns focused on consumer engagement, primarily through digital and retail marketing. (Will consider high-quality, results-driven internships). Advertising or branding agency experience is a plus. Proven experience leveraging multi-channel marketing techniques to drive brand engagement

• A college degree.

• Creative, talented, and energetic, with exceptional writing and editing skills.

• Passion for owned media.

• Adept with data and technology, along with curiosity to shape and champion the brand.

• Skilled at storytelling and writing compelling brand messaging and communications.

• Proven ability to craft successful value propositions, develop stories from data, and influence change.

• Ability to analyze, interpret and/or compare program results, market research, trends, and competitive data to identify key learnings and drive program optimization.

• Excellent interpersonal skills to build solid relationships with internal partners.

• Proficiency with PowerPoint, Excel, Adobe Creative Suite, and HTML.

• Excellent project management, data analysis and strong writing ability.

• Knowledge and ability to write for a variety of communications channels/mediums.

• Demonstrated ability to think creatively about ways to reach targeted audiences.

• Ability to work under deadlines and balance a range of short-term and long-term projects with serious attention to detail.

Premier America Credit Union will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

EOE/Drug-free workplace

Pay Grade Info:

To provide greater transparency to candidates, we share base pay ranges for all our job postings regardless of State. We set standard pay ranges for all roles based on function and level of expertise, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is: $26.82 – $33.52 hourly

Perks Important to You:

Our Team Members enjoy the following rewards and benefits:

• Competitive pay

• Subsidized health care including medical, dental and vision

• FSA and HSA

• Company-Paid Life and A&D insurance

• Discounts on loans (must be a member)

• Paid Vacation, Holiday, and Sick time

• 401k Retirement Saving Plan with a 6% safe harbor employer match

• Educational Assistance Program and more!

About Us:

Founded in 1957, Premier America is one of the nation’s largest credit unions, with over 100,000 members and more than $3 billion in assets. But more importantly, we are ever mindful of one crucial fact: we exist to serve the needs of all members - the owners of Premier America. With a large retail branch network, access to over 30,000+ surcharge-free ATMs; and the Shared Branch Network, Premier America provides financial services to those who live, work, worship or attend school in the Ventura and Los Angeles counties of California, and Harris County in Texas.

Credit unions, such as Premier America, have a rich history evolving from the idea that people working together can create better financial solutions, especially when as owners, members have a vested interest in their collective success. Whether offering higher savings rates and affordable mortgage options, loans for unexpected emergencies or financial counseling during difficult times, credit unions have always made a meaningful difference in the lives of members.

Premier America Credit Union

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Content Specialist