Job Type

Full-time

Description

POSITION OVERVIEW

The Marketing Communications Manager is a highly creative, proactive, and tactical communications professional who is passionate about storytelling. The Marketing Communications Manager is responsible for executing Goodwill’s communication strategy and activities that enhance the organization's brand reputation, introduce Goodwill to new stakeholders, and drive action among our community.

While reaching out to various audiences in this role will mainly focus on outreach to current and prospective shoppers, material donors, media representatives, and elected officials. The Marketing Communications Manager will lead Goodwill San Francisco Bay’s varied and integrated communications including print publications, speeches, newsletters, annual reports, executive visibility, events, and presentation materials. Additionally, this role manages the execution of both short and long-term projects including the vetting and maintaining of relationships with external vendors. Reporting to the Director of Marketing, the Marketing Communications Manager may supervise one or two associates and works in close partnership with departments across the organization including Development, Mission, Donations, Retail, Safety, HR, and Executive Team members.

Responsibilities

Communications Strategy

Execute an annual communications strategy including oversight of the editorial calendar.
Work with a cross-section of the organizational leaders to promote internal and external communications opportunities and define and execute appropriate strategies to support them.
Build and manage new internal communication processes to improve information flow and collaboration among various departments.
Develop metrics and track data to evaluate the success of internal communication strategies and generate regular reports for senior management.

Communications Operations

Create and manage communications materials and templates, including but not limited to Goodwill’s style guide, playbooks and toolkits, website, electronic newsletters, blogs, presentation decks, videos, in-store radio scripts, intranet, key campaigns, and event/activation.
Build organizational messaging frameworks to communicate Goodwill San Francisco Bay’s value proposition to donors and other stakeholders in a compelling way.
Prepare speeches, talking points, executive presentations, press releases, and other supporting materials as needed.
Execute press strategy – including developing press materials, media training, and media events.
Contribute to budgeting process, strategic planning, and staff development.
Track Goodwill San Francisco Bay’s level of engagement and success with different audiences and platforms over time.
Plan, attend, and assist with organizational events.

Public Relations

Oversee responses to media inquiries, including online reviews, monitoring the public image of Goodwill San Francisco Bay ensuring adequate media coverage, and cultivating strong relationships with media representatives.

Management

Promote a culture of high performance and continuous improvement that values learning, risk-taking, and a commitment to quality.
Manage 1-2 Marketing Associates.

Level: Manager

Exemption Status: Exempt

Primary Work Location: SF Headquarters

Position Type: Full Time

On-Site Requirement: In Office 3 days/week minimum

Travel Requirements: May travel to different sites as needed

Requirements

Bachelor’s degree in Communications, PR, Journalism, or related field preferred.
Minimum of 5 years of experience and demonstrated success in communications, or public relations; at least 2 years of management experience.
Proficiency in digital technology, including newsletter tools, intranet systems, social media platforms and tools media managing databases like Meltwater or Muck Rack.
Exceptional writing skills; experienced at translating complex concepts into clear and actionable content.
Robust knowledge of communications strategies, tactics, and trends with expert-level experience in one or more areas: writing, public affairs, copywriting, or planning.
Demonstrated skills, knowledge, and experience in the design and execution of communications plans and activities.
Demonstrated ability to be flexible in changing environments, and persistent in the face of obstacles.
Experience implementing plans and analyzing outcomes including audience segmentation.
Strong leadership and project management skills.
Commitment to Goodwill San Francisco Bay’s mission.
Proficiency with Spanish and or Cantonese languages is a plus.

Salary Description

$80,000 - $90,000

SF Bay Goodwill

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Marketing Communications Manager