Title: Content & Social Media Manager

Location: San Marcos, CA (Onsite)

Industry: Food Service, Retail Food

Compensation:

• Highly competitive salary + bonus

• Full benefits; Medical, Dental, Vision, Life, 401K

• Outstanding company culture and vertical career mobility.

Position Overview:

The Content & Social Media Manager will be responsible for crafting and executing a comprehensive social media strategy that highlights the unique qualities of all products. Responsibilities include being the voice of the company on all social platforms, engaging with all audiences, and creating a captivating online presence. You will work closely with our in-house professional photographer/videographer to produce compelling marketing assets that engage our audience and drive brand recognition. This role is crucial in conveying the essence of our products and inspiring our community of chefs, food enthusiasts, and industry professionals across our three channels.

Essential Functions:

Develop and implement a comprehensive social media strategy and content calendar with engaging posts for all of our brands across different platforms highlighting the unique qualities of all products.
Take ownership of the company’s blog, producing high-quality, thought-provoking, blogs or tutorials that positions the brand as an industry leader,
Collaborate with the in-house professional photographer to create visually stunning content that aligns with brand goals while demonstrating the beauty, versatility, and freshness of our products.
Collaborate with the in-house professional videographer to create engaging videos to share weekly on our digital platforms
Execute and optimize digital advertising campaigns (experience in Google and Meta ads is a plus)
Collaborate with top chefs and online ambassadors to develop and manage paid in-kind programs. • Work closely with the Senior Marketing Manager to develop and execute digital marketing strategies that align with the overall business objectives.
Oversee newsletter creation and management for the company with a frequency of 1 per week.
Plan and execute targeted email marketing campaigns aimed at specific customer segments to boost engagement and drive sales
Develop seasonal guides, releasing 1 per quarter. • Analyze data and performance metrics from social media and email marketing to measure success, generate insights, and shape future Initiatives, regularly reporting on this to a supervisor
Monitor social media channels to promptly respond to customer inquiries and address any concerns or complaints.
Stay up-to-date with social media trends and emerging technologies to keep the company competitive and innovative.

Knowledge, Skill, and Experience:

Proven experience in content creation, social media management, and email marketing.
Outstanding written and verbal communication skills.
Ability to think creatively and generate innovative ideas.
Proficiency in using data analytics tools to measure campaign success.
Excellent organizational and time management skills.
Flexibility to adapt to a dynamic and fast-paced work environment.
Not required, but preferred: Skills in photography and videography.

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