TITLE Marketing and Communications Manager

LOCATION Boston, MA

Salary Range: 60,000 - 72,000

About The Trustees

The Trustees places are open to all, and we thrive by involving as many people as possible in what we do. Founded in 1891 by a group of visionary volunteers, we preserve, for public use and enjoyment, properties of exceptional scenic, historic, and ecological value in Massachusetts. We aim to protect special places for future generations to enjoy in perpetuity. We have helped protect more than 50,000 acres, including 27,000+ acres on more than 120 reservations that are open to the public. We are a non-profit conservation organization funded and supported entirely by our visitors, supporters, volunteers, and our 100,000 Member households.

The Trustees offers competitive compensation, as well as the opportunity to be part of a dedicated team across the Commonwealth who love the outdoors and the distinctive charms of New England, and who believe in celebrating and protecting our special places, for everyone, forever.

Position Summary

The Trustees is seeking a Marketing and Communications Manager who can implement an integrated marketing strategy that will drive attendance, program participation, Membership, and enterprise at Trustees properties, as well as key initiatives such as Art at the Trustees and Art & the Landscape. This position reports to the Director of Content and Marketing Operations and works closely with the Marketing team and other departments across the state.

Essential Functions

Create and execute marketing plans for key campaigns that drive awareness, grow our audience, and convert revenue and Membership for our properties and organization. Campaigns include but are not limited to Art & the Landscape and Art at the Trustees.
Produce monthly arts and culture newsletter and support content creation for other emails as needed.
Write and create content for Special Places, the blog, social media, press releases as related to key project assignments. Manage and update content on Trustees managed websites, as assigned.
Create content to support campaign execution across social media for related properties and initiatives.

Qualifications

The ideal candidate will be a strong communicator and strategist with excellent writing skills and knowledge of standard marketing and public relations channels. The manager should be technologically savvy, self-motivated, reliable, and flexible.

Additional Qualifications Include

5+ years of experience in communications, marketing, and public relations
Strong WordPress experience is required.
Expertise in creating digital media strategies and communications.
Deep knowledge of one or more of the following and the ability to learn: All social media platforms
Demonstrated ability to manage many deadlines, projects, and relationships.
Familiarity and understanding of communications strategy and best practices.
Proficiency in the use of Microsoft Office software applications.
Excellent communication skills, including the ability to manage relationships across geographic distances and through a matrixed management structure.
Strong analytic and organizational skills; the ability to manage projects and workflow while using time and resources effectively.
Strong interest in building audience and constituency

Work environment: This role is a hybrid work environment with 3-4 days per week in your home office and 1-2 days worked in the Boston office or from a property.

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Marketing & Communications Manager