Job Summary

This position is responsible for creating digital content across all marketing platforms (social media, email, web, and advertising networks) with a focus on paid advertising channels. This content includes long and short form writing, written social media content as well as video and reel content.

The Digital Content Producer is an excellent communicator and storyteller with a strong background in developing social media and content for paid advertising. The position requires a strong command of digital marketing principles and a familiarity with Google Ads, including their Display Network, Facebook, LinkedIn, Tiktok, and programmatic advertising channels.

Position Description

Creates and manages posting of broad array of digital content including, but not limited to, written social media posts; Instagram reels; social media video; marketing email copy; and digital newsletter content
Creates advertising collateral including headlines, descriptions, images (and variations), for the use in Google, programmatic, and social advertising campaigns, including retargeting campaigns.
Designs email outreach sequences for direct outreach campaigns.
Develops and maintains deep content knowledge on a range of Onelink and GlobalLinkGO product features and use cases across industries.

Basic Qualifications

Minimum of 3 years of work experience in a writing, marketing, or communications role, or related transferable experience;
Excellent writing and multimedia skills;
Ability to adapt voice and tone to audience and media type;
Familiarity to Adobe Photoshop, Illustrator, and other Creative Cloud tools
Familiarity with Figma
Familiarilty with Google Ads Network (PMAX campaign experience a plus)

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Digital Content Producer