Company Description

Turn Sideways Media is the home of Draftsim.com - the #1 draft and sealed simulator for Magic: The Gathering players. We build tools, content, and resources that help MTG players get better, stay informed, and have more fun. From in-depth strategy articles and card database tools to Arena Tutor (our win-rate-boosting app for MTG Arena players) and a newsletter with 50,000 subscribers, we're deep in the trenches of the MTG ecosystem. We're a small, passionate team, and we're growing.

Role Description

We're looking for a Newsletter Growth Specialist to help us grow and engage one of the largest MTG newsletter audiences on the internet. If you love Magic, live in your inbox, and get genuinely excited about a well-optimized subject line - read on.

Day-to-day, you'll dig into audience data to shape growth strategies, run and optimize email campaigns, set up A/B tests, and track what's working (and what isn't). You'll collaborate with our writers and content team to make sure every send lands right, and you'll think creatively about how to bring new subscribers into the fold. Bonus points if you also want to get your hands dirty with partnerships, sponsorship deals, and newsletter ads.

Qualifications

Strong grasp of email marketing fundamentals — campaign management, segmentation, deliverability, and growth strategy
Comfortable with data: performance metrics, A/B testing, and turning numbers into decisions
Solid copywriting instincts — you know what makes someone open an email (or not)
Familiarity with email marketing platforms; experience with Kit (formerly ConvertKit) is a big plus
Nice to have: experience managing partnerships, newsletter sponsorships, or media business development
Previous experience in newsletter or media growth is required
Most importantly: Genuine passion for Magic: The Gathering isn't just a nice-to-have - it's what makes this role actually fun to work in

Turn Sideways Media, Inc.

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Newsletter Growth Specialist