The Public Affairs Alliance of Iranian Americans (PAAIA) is seeking a Digital Communications Manager to work with the Executive Director and other senior staff towards implementing the organization’s digital communications goals. The candidate will also provide general staff assistance in a variety of areas including some office management responsibilities.
The Digital Communications Manager will be responsible for creating engaging, on-trend social media content about relevant issues on PAAIA’s various social media channels, website, and public relations messaging. This role plans, curates, and manages content that will optimize our platforms and increase engagement. The ideal candidate will be skilled in digital communication planning, storytelling, and writing with a commitment to editorial excellence and innovation.
This is a full-time position of 40.0 hours per week. Employee must be in the DC metro area and know that staff will be moving to on-site work during 2025. Work will occur on some weekends, and occasional travel is required.
Interested candidates should submit their resume and cover letter by email to info@paaia.org.
Responsibilities
- In consultation with the Executive Director, develop and implement an integrated, organization-wide communications plan to broaden awareness of our work and brand identity across key stakeholder audiences (members, key influencers, public officials, the media), in alignment with the organization’s strategy
- Work with PAAIA staff to recognize internal and external communications opportunities, and define and execute appropriate strategies to support our overall mission
- Execute all copy intended for public consumption to ensure its alignment with the strategic communications plan: bi-weekly electronic newsletter, policy statements, all social media platforms, research reports, letters to the editor, reports, op-eds, press releases, fact sheets, media advisories, talking points, etc.
- Develop and execute all print and branded materials
- Curate content and increase audience engagement on PAAIA’s website and social media channels
- Maintain and regularly update websites, ensuring the sitemap and posts are optimized
- Plan and implement a social media calendar with daily content and specific campaigns on Facebook, Instagram, and Twitter, as well as other platforms including YouTube and LinkedIn as appropriate
- Regularly review reports on social media performance and use the data to make recommendations on social media strategy to optimize content
- Stay up to date with latest social media and digital best practices and digital marketing trends, capturing and sharing learning
- Conduct research and analysis and write reports, policy briefs, and other publications for dissemination
- Manage databases used for policy priorities and tracking legislative meetings
- Follow relevant policy developments, identify important issues, and provide analysis to internal staff
- Oversee aspects of office management and planning in alignment with our overall operating calendar
- Other duties as assigned
Qualifications
- Bachelor’s Degree, preferably in public relations, communications, public relations, international affairs, political science, or a related field
- 2-4+ years’ experience in a communications role
- Excellent writing, communication, and research skills
- Experience with Microsoft Office Suite, Mailchimp, Wix, WordPress, Adobe Creative Suite, and other digital communications tools
- Experience managing projects and multi-tasking in a fast-paced environment
- Must be a reliable and resourceful self-starter with superb organizational skills
- Be able to work independently and within a team setting with positive attitude and professional demeanor
- Exceptional storytelling and writing skills for social media, with ability to express complex ideas creatively and succinctly
- Some knowledge of Iran and the Iranian American community is preferred
