The Atlantic is looking for a motivated, collaborative, creative, analytical, and user-centric marketer to join its Consumer Strategy & Growth team.
The Senior Manager, Consumer Strategy and Growth will focus on driving subscriber engagement and retention. You will oversee initiatives designed to ensure subscribers derive continuous value from their subscription—from product adoption to repeat product usage, churn mitigation, upsell and more.
Reporting to the Executive Director, Consumer Strategy & Growth, you will be both a strategist and an executor, working cross-functionally with product, marketing, design, engineering, data, and editorial teams.
Key Responsibilities
Growth optimization
- Oversee on- and off-platform projects aimed at driving subscriber engagement and long-term retention.
- Optimize key touchpoints throughout the subscriber journey, ensuring a seamless experience that reduces subscriber churn and maximizes lifetime value.
Product Marketing Experience & Product Collaboration
- Support go-to-market strategies for new engagement features, subscription benefits, and retention-focused initiatives—and iterate based on results.
- Work closely with creative, product, editorial, audience research and customer care teams to integrate messaging, brand positioning, and user insights into various touchpoints along the customer journey.
- Conduct competitive research and regularly share insights across teams to ensure we’re aligned with industry best practices.
- Independently foster relationships across Consumer Strategy & Growth and Product & Technology teams, instill trust quickly with various disciplines to ensure all projects are planned and launched flawlessly.
What We’re Looking For
- 4+ years of experience in product marketing, consumer growth, or a related field, with a focus on subscriber engagement and retention.
- Strong analytical and strategic thinking skills—ability to interpret data, draw insights, and translate them into actionable strategies.
- Empathy for customers and a strong understanding of user experience.
- General understanding of the product development lifecycle and how to operate within product-led teams.
- Experience contributing to go-to-market strategies and subscriber engagement initiatives.
- Ability to collaborate effectively and communicate ideas persuasively, with strong project management skills.
- A self-starter mindset, comfortable working independently while contributing to a larger team strategy.
- Digital subscription, content, newsletter, or mobile app experience are a plus.
This position is based in New York City or Washington, DC.
Salary Minimum: $87,000; Salary Maximum: $100,000
This is a Guild position.
About The Atlantic
The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.
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The Atlantic Monthly Group LLC ("The Atlantic") is an Equal Opportunity Employer. The Atlantic is committed to diversity and encourages members of traditionally underrepresented communities to apply, including women, LGBTQ people, people of color, and people with disabilities. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.
Job offers to work at The Atlantic are contingent upon the candidate’s successful completion of reference checks and compliance with The Atlantic's COVID-19 vaccination policy. The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.
