Lyndex-Nikken is a global leader in manufacturing and supplying high quality precision toolholders, rotary tables, presetters, and machine tool accessories. Backed by over a half century of experience, Lyndex-Nikken sets the standard for high quality, innovative tooling and machine tool accessory technology. Manufacturers select our products to improve the accuracy, efficiency, and productivity of their CNC machining processes for industries including automotive, aerospace and defense, construction, die/mold, energy, job shop, and medical.
We are seeking a Marketing Specialist based in our Mundelein, IL headquarters office (full time, hybrid role: 4 days working in office, 1 day working at home). Reporting to the Director of Marketing, the Marketing Specialist will develop, coordinate, and execute marketing tactics that support the marketing team’s strategies and campaigns. The ideal candidate will be able to understand B-to-B technical products and cleverly craft content for brand awareness and lead generation. You need to have a solid understanding of B-to-B marketing concepts, customer journey, and persona targeting as well as superior customer-centric writing. A collaborative nature with exceptional project coordination and follow-through skills is required to work with internal departments as well as externally with channel partners. This role is ideal for someone that enjoys working in a fast-paced environment, thrives on working on a multitude of projects, and has a can-do attitude. If variety is the spice of your life and you enjoy rolling up your sleeves and pitching in to help reach team and business goals, we want to talk to you - apply today!
Responsibilities:
Brainstorm content ideas based on product manager, sales, or channel partner input and market trends
Write, revise, edit, and proofread B-to-B customer-centric, compelling content to support campaigns for product launches, thought leadership, and lead generation (literature, website content, newsletters, emails, social media posts, press releases, articles, blogs, eBooks, guides, customer testimonials)
Post content and graphics on social media platforms and website
Create newsletter calendar, format, and disseminate engaging content on a consistent cadence via email platform
Analytics and reporting for social media, newsletters, emails, and demand generation content
Website search engine optimization (SEO) to improve SERP and create reports to track results
Manage online brand store - select, source, order, and maintain inventory, promotional items, and literature
Coordinate and streamline promotional item request process and work with promotion vendor to meet event deadlines
Assure literature inventory is stocked, get printing quotes, and review proofs
Manage relationships with external vendors, such as promotional items and printing
Assist with coordination and logistics for in person and online events: partner events, tradeshows, open houses, and webinars
Contribute to channel co-marketing collaboration with distributors, machine tool builders, machine tool dealers, and cutting tool manufacturers
Project coordination working with graphic artists to give input, proofing, and execute content
Keep marketing assets organized and up to date on company shared drives
Plan and schedule internal communications efforts - employee photo/video shoots, blogs, and company event social media posts
Ensure quality and timeliness of marketing deliverables
Perform other marketing duties as needed
10% domestic travel to tradeshows, vendors, or photo/video shoots possible
Knowledge & Experience:
Bachelor’s degree in marketing or communications
Minimum of 3 years of B-to-B experience in manufacturing, industrial automation, related industry (automotive, aerospace, die/mold, energy, job shop, medical), or agency experience
Solid understanding of marketing concepts, customer journey, and persona targeting
Excellent B-to-B writing skills required - candidates will be required to submit writing samples such as articles, blogs, eBooks, whitepapers, website content, or social media strategy
An advanced digital aptitude - able to work with various online marketing platforms: social media platforms, website platforms (WordPress, or similar), email marketing platform (Constant Contact or similar), CRM platforms, and PowerBI
Knowledge of or prior experience with pay-per-click (PPC), marketing automation tools (HubSpot, Marketo, Eloqua, Pardot, etc.), webinar platforms (Teams Webinar, WebEx, GoToWebinar), and PIM/DAM platforms a plus
Search engine optimization (SEO) experience a plus
Collaborative in nature with proficient communication, organization, and time management skills required
Self-motivated, exceptional multi-tasking capabilities, attention to detail, and follow-through on execution to meet deadlines
PC proficiency required - Microsoft Office (Word, Excel, Outlook, PowerPoint), Teams, and Forms
Compensation range from $60,000 to $80,000 based on experience and skill
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Machinery Manufacturing
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