Job Overview:
The Marketing Specialist (entry-level position) will play a key role in promoting NEWWA’s programs—including membership, publications, conferences, backflow/cross connection control, workforce development, and training/certifications. This individual will collaborate with NEWWA’s staff and volunteers to ensure consistent and effective communication with members (current and prospective) and students, enhancing NEWWA’s visibility and engagement across multiple channels and all of New England.
Key Responsibilities:
1. Publications:
· Assist in coordinating content development for The Source, Currents, and e-newsletter.
· Ensure publications align with NEWWA’s branding and messaging guidelines.
· Assist the Events and Marketing Manager with identifying potential advertisers for the organization's publications, including newsletters and digital platforms.
· Act as the liaison between NEWWA and the editor/assistant editor of the Journal of the New England Water Works Association, Inc.
2. Social Media Coordination:
· Develop and implement a comprehensive social media strategy to engage members, recruit prospective members and students, and increase NEWWA’s online presence.
· Create, schedule, and monitor content across platforms including LinkedIn, Facebook, Twitter, Instagram, YouTube, and Tik Tok.
· Analyze metrics to measure success and make data-driven recommendations for improvement.
3. Backflow and Cross-Connection Control Marketing:
· Develop targeted marketing campaigns to promote NEWWA’s specialty backflow and cross-connection control programs.
· Create materials that highlight the importance and quality of these programs to stakeholders.
· Collaborate with trainers and technical experts to accurately convey program benefits.
4. Training Marketing:
· Plan and execute marketing initiatives to promote NEWWA’s training programs, workshops, and certifications.
· Design promotional content, including emails, flyers, and website/social media updates.
· Ensure all on-site collateral is up-to-date for display to students
5. Event Promotion & Coordination:
· Assist the Events & Marketing Manager in promoting upcoming events through various marketing channels (programs, email campaigns, social media, website updates, etc.).
· Develop event-specific marketing materials, including brochures, programs, signage, social media posts, and email campaigns.
· Travel to meetings and events as needed and assist with registration and other duties as assigned.
· Assist with packing, organizing, transporting, and setting up marketing collateral and swag at events.
6. Graphic Design:
· Design and produce marketing materials using tools such as Adobe InDesign, Illustrator, and Photoshop.
· Ensure all designs align with NEWWA’s branding guidelines and are visually engaging.
· Support the development of infographics, presentations, and other visual assets.
7. General Marketing Support:
· Assist with maintaining the association’s website by updating content, events, and resources.
· Assist in the creation and execution of event marketing campaigns.
· Provide support for branding and communications initiatives across all departments.
8. Committees:
· Act as staff liaison for committees, including but not limited to Public Relations and Publications. Ensure committees remain on task and assist with inquiries as needed.
· Assist with the needs and support efforts of the New England Water Workforce Development Initiative as requested and needed.
9. Perform other duties as assigned.
Qualifications:
· Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
· 0-3 years of experience in marketing, preferably in nonprofit, association, or educational settings.
· Proficiency in graphic design software, including Adobe InDesign, Illustrator, and Photoshop.
· Should have a good working knowledge of Microsoft Office products (Word, PowerPoint, Excel, etc.)
· Strong writing, editing, and communication skills.
· Experience with social media platforms and analytics tools.
· Familiarity with water industry topics or technical programs such as backflow and cross-connection control is a plus but not required.
Key Competencies:
· Must be able to conduct oneself in a professional manner and accomplish the work required with minimal supervision.
· Highly organized with the ability to manage multiple projects simultaneously.
· Creative thinker with a proactive approach to problem-solving.
· Strong attention to detail and commitment to quality.
· Ability to collaborate effectively and positively with NEWWA team members and volunteers.
· Ability and comfortability to work in an extremely social environment and network with volunteers via in-person and virtual meetings as well as events (high energy).
Working Conditions:
The Marketing Specialist will split work between NEWWA’s office, remote work, and travel to meeting and conference locations. Must have a valid driver's license and a reliable means of transportation to attend and work at any NEWWA function as required. This may require staying overnight for up to five nights. NEWWA will reimburse reasonable work-related expenses.
Benefits:
NEWWA offers a compensation package that is commensurate with experience with excellent benefits including paid vacation and sick time, 403b retirement plan, subsidized health insurance, dental and vision insurance, and life insurance. We offer a flexible, equitable, and family-friendly work environment.
How to Apply:
The position will be open for 30 days from posting. Interested candidates should submit a resume, cover letter, and examples of graphic design and/or marketing work to kking@newwa.org. The start date is flexible.
NEWWA is an equal opportunity employer and encourages people of all backgrounds to apply.
About NEWWA:
Founded in 1882, the New England Water Works Association, Inc. (NEWWA) is the independent, regional, member-driven association that serves the drinking water profession across the six New England states (CT, MA, ME, NH, RI, and VT). Headquartered in Holliston, Mass., we bring together water utilities, consultants, manufacturers, vendors, regulators, academia, and other interested parties to network, educate, and advocate.
NEWWA is a not-for-profit (501c3) member organization incorporated in the Commonwealth of Massachusetts. We are accredited by the International Association for Continuing Education and Training and hold hundreds of courses each year for those working in the water works profession. In addition, we host two major conferences and several specialty symposia annually. Built around networking, our strength is our membership who volunteer on our vast number of committees to produce products, information, and courses.
