Digital Sales Manager

ABC Affiliate WTVQ-TV in Lexington KY is seeking a Digital Sales Manager who can take us to the next level. The Digital Sales Manager (DSM) will generate new business, grow existing business and work as a team leader to offer digital marketing expertise and sales enablement support. As DSM, your #1 responsibility is to meet/exceed the TV Station’s Digital budget. Success in this role hinges on an ability to “lead with digital” — guiding prospects to uncover growth opportunities through our digital marketing services, resulting in specific, measurable business outcomes. In this role, your local business acumen, digital marketing experience, and knowledge of our comprehensive solutions will set you up for success. Our services are fulfilled by a highly skilled, company-owned team of specialists, and we boast a large, loyal audience engaged through our digital platforms and local events, primed for monetization.

Our digital marketing services:

• Website Services: Design, Hosting, Domain, Security, Updates & Maintenance
• Content Services: SEO, Social Media Management, Email/Text, Video Production, Graphic Design, etc
• Advertising Services: SEM/PPC, Targeted Display, OTT/CTV, YouTube, Social Media Advertising
• Software Services: Contesting, Business Listings Management, Reputation Management, Conversion SAAS
  
  

Our own digital audience that can be monetized through sponsorship and advertising:

• News Website: Display Ads, Video Pre/Post Roll, Deals, Content Sponsorships, Native Advertising
• News Mobile App: Display Ads, Video Pre/Post Roll, Content Sponsorships, Native Advertising
• OTT/CTV App on Roku/Amazon/Apple: Streaming TV ads, Native Advertising
• Daily Email Newsletter: Display Ads, Content Sponsorships, Native Advertising
• Non-Traditional: Event Marketing, Outside Media Partnerships, etc
  
  

If you’re a results-oriented professional with a passion for digital marketing and an eye for business growth, this role offers an opportunity to make a significant impact on your clients' success and your career. This position is not remote; it requires in-office presence at the TV station, as well as in-person meetings with business owners throughout the TV DMA.

Responsibilities

• Develop a written 12-month plan to meet/exceed the digital revenue budget utilizing the resources available
• Conduct routine training sessions on all aspects of sales, marketing and digital products/services
• Identify opportunities for sales team using various research tools (OSI, Reference USA, Digital Audits, etc)
• Work with your DOS, Sales Assistant or AEs to develop sales collateral and/or custom presentations
• Conduct 4-legged calls with AEs to present (ask for business) - after they have conducted a proper CNA
• Conduct individual sales efforts to generate digital business on your own - using 2/10/40 activity tracker
• Verify accuracy of the Work-In-Progress (WIP) report, weekly. Assist DOS in troubleshooting as necessary
• Assist in gathering all required account access and content/brand assets that may be holding up revenue
• Provide point-of-contact support for digital revenue issue escalations (client, AEs or fulfillment team)
• Provide proof-of-performance and detailed insights monthly to all clients, with the goal of retention and upsell
• Provide point-of-contact support for internal departments for all things related to Digital revenue
  
  

And any other duties as assigned by General Sales Manager and/or General Manager.

Send resume to Human Resources, 6940 Man O` War Blvd., Lexington, KY 40509 or email hr@wtvq.com. EOE M/F/D/V pre-employment background check. WTVQ is a drug free environment and we reserve the right to administer random drug testing as deemed necessary.

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