Assistant Director of Marketing and Communications

Position Summary:

The Assistant Director of Marketing and Communications position is a full-time position and will work closely with staff to develop and execute fundraising through marketing and communications that further advance and promote the vision and mission of Nativity Jesuit Academy to internal and external audiences. The Assistant Director of Marketing and Communications will be responsible for the development and implementation of support materials, services in the areas of marketing, communications, and public relations. 

The position reports to the Director of Advancement. The Assistant Director of Marketing and Communications works independently and as a member of the advancement team that includes the President, Director of Advancement, Assistant Director of Events and Engagement, Advancement Coordinator and Assistant to the President and Special Projects to achieve organizational fundraising goals.

Responsibilities

Marketing:

• Execute marketing campaigns, working closely with vendors, and monitoring the effectiveness and success of campaigns
• Manage bi-annual school print newsletter, including gathering content and tracking story ideas
• Manage the production of annual events and other marketing and communications pieces. 
• Oversee all school external-facing marketing materials, including newsletters, flyers, invitations, specialty pieces, presentations, print and electronic advertisements, signage, outdoor banners, etc. 
• Manage website content management ensuring content is updated regularly and work to ensure website is consistently meeting Search Engine Optimization (SEO) standards
• Curate high-interest content to increase activity on social media channels, including Facebook, Instagram and YouTube, ensuring content is created and posted regularly
• Coordinate photography of key events and daily activities throughout the school year for use in publications, on websites and on social media platforms.
• Lead designing and producing videos, images, advertisements, and other digital marketing efforts.
• Manages relationships with outside marketing-related vendors or contacts (designers, printers, etc.) for the organization. 

Communications

• Manages consistent messaging, language internally and externally to provide consistency and uniformity for all communication aspects at Nativity.
• Develop metrics to ensure the marketing and communication plan is effective, and report on the progress of marketing/communication efforts
• Research and develop content for e-communications
• Collaborate, create, and design event collateral, select donor appeal pieces, and other printed communication materials.  
• Prepare talking points, speeches, presentations, and other supporting materials as needed.  
• Serve as media contact, draft and distribute all press releases, and form strong relationships with local print, radio, and television media.
• Serve as point of contact for outside communication/marketing-related vendors: design, printing, mailing, etc. 

Event Support

• Assist the Assistant Director of Events and Engagement with fundraising event processes before, during, and after the events
•  Major fundraising events include Annual Golf Outing (late July) and Scholarship Dinner (April/May)
•  Support with additional donor stewardship events
• Handle other responsibilities and tasks assigned by supervisor

Qualifications

• Bachelor’s degree required
• At least two years of experience in fundraising, marketing, communications, or event management
• Experience in planning, writing, editing, and production of newsletters, press releases, marketing literature, and other print publications. 
• Ability to speak and write Spanish would be an asset
• Strong track record as a project manager and an implementer
• Strong writing/editing and verbal communication skills
• Excellent organizational abilities and attention to detail
• Demonstrated ability in drafting, editing, and proofreading documents with advanced proficiency in Word, Excel, and PowerPoint
• Deadline-driven and goal-oriented
• Self-starter and able to work independently
• Energetic, respectful, flexible, collaborative, and proactive with the ability to work with others within the department and the school
• Commitment to the mission, goals, and objectives of the school
• Optimistic and positive attitude