Senior Manager of Newsletters, Lifestyle

Job Description

Position Overview:

The Senior Manager of Newsletters, Lifestyle, is responsible for overseeing the digital newsletter programs for premier brands including Cosmopolitan, Country Living, Delish, Good Housekeeping, House Beautiful, The Pioneer Woman and Prevention,. This role is pivotal in driving strategy, engagement and growth. The Senior Manager will collaborate with editorial and other stakeholders to ensure that the newsletters evolve to meet key business goals. They will enhance the monetization of our newsletter program through subscriptions, commerce and advertising strategies. Additionally, they will lead reviews of the program’s infrastructure to ensure a strong foundation for future growth.

Responsibilities

Key Responsibilities:

• Collaborate with editorial, design, PD&E, and marketing teams as well as the ESP (Email Service Provider) to produce engaging and visually appealing newsletters that provide value to our audiences.
• Oversee the creation, segmentation, auditing, and scheduling of newsletter deployments.
• Utilize data-driven strategies to optimize open rates, click-through rates, and overall subscriber engagement.
• Diplomatically engage key stakeholders across various departments, prioritizing the development of mutually beneficial solutions that enhance consumer value.
• Synthesize large amounts of information to prioritize and focus on key objectives, while effectively managing a daily publishing schedule.
• Employ A/B testing to refine content, subject lines, and layout, aiming to boost engagement and monetization while enhancing the overall consumer experience.
• Analyze performance metrics and regularly produce detailed reports, with a focus on communicating key insights, trends and areas for opportunity..
• Partner with stakeholders to devise and implement strategies to expand our engaged audience base; foster long-term relationships and enhance brand loyalty.
• Implement subscriber segmentation and personalization strategies to deliver targeted content.
• Stay ahead of trends by actively researching and implementing the latest developments in newsletter and email best practices.
• Coordinate with editorial, sales and advertising teams to identify and launch high-potential newsletter opportunities, effectively balancing strategic vision with attention to detail.
• Ensure all marketing materials comply with brand standards and legal requirements.
• Occasional holiday or weekend work may be required.
  
  

Qualifications

Qualifications:

• Bachelor’s Degree in Journalism, Marketing, Communications, or a related field.
• 5-7 years of experience in email or newsletter production.
• Experience in media preferred.
• Proven track record of managing successful email or newsletter campaigns at scale.
• Proficiency with email marketing software and reporting tools (e.g., Sailthru, Google Analytics, Microsoft Office, and Google products).
• Experience with project management software such as Asana or AirTable.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for detail and design.
• Ability to manage multiple projects in a fast-paced environment.
• Strong organizational abilities and attention to detail.
• Experience with project management software like AirTable, Asana, or Trello.
  
  

The base salary for this role is $88-$100k . The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

This position is based in the NYC office a minimum of 3 days a week but most likely closer to 4-5 days in office.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.