Company Description
ExpenseAnywhere Corporation is a global leader in cloud-based corporate spend management automation solutions based in Monroeville, PA. Our highly automated, touchless advanced technology solutions help businesses automate travel and expense management, procure-to-pay, Supplier Invoice Management, and Business operational spend management processes.
We seek a passionate and experienced Marketing Manager with broad experience and skills to support all marketing activities. This is an in-office position, not remote.
Role Description
- Brand Strategy: Develop and implement effective brand promotion strategies tailored to the cultural and consumer preferences in the USA and global markets
- Campaign Management: Plan, execute, and measure integrated marketing campaigns (digital, print, events, PR) to build brand awareness and generate leads.
- Market Research: Conduct market research to identify target audiences and opportunities, understand trends, and track competitor activities.
- Digital Marketing: Collaborate with the digital team to optimize SEO, SEM, content marketing, and social media outreach. Manage email campaigns and webinars, and analyze data to measure campaign performance. Collaborate with the sales teams for effective client outreach.
- Content Writing: Content writing, E-books, website management, newsletter, and product videos.
- Partnerships & PR: Build relationships with media, influencers, and brand ambassadors; manage public relations efforts to enhance brand reputation.
- Event Marketing: Oversee trade shows, brand activations, and promotional events in key locations.
- Performance Metrics: Track KPIs and ROI of marketing initiatives and present actionable insights to stakeholders.
- Team Coordination: Collaborate with cross-functional teams, including product, sales, and creative teams across time zones.
Qualifications
- Excellent communication, leadership, and project management skills.
- Experience with storytelling, content writing, editing, SEO, digital, and print media.
- Strong understanding of digital marketing platforms and analytics tools.
- Proven ability to work cross-culturally and manage remote teams or agencies.
- Experience with the MS Office suite of applications, graphics, videography, and multimedia.
- Organized, methodical, energetic, quick thinker, and a fast learner.
- 10+ years of experience in Marketing.
- Bachelor's or advanced degree in Business, Marketing, or Journalism.
Interested?
Please forward your resume to hr@expenseanywhere.com
