Marketing Communications Specialist

The Communications Specialist will facilitate the communications needs and opportunities within Crosstown Concourse. This individual will play an essential role in working with the diverse community of on-site retail, restaurant and arts-related tenants, marketing partners, and Crosstown management team to establish and maintain a timely and effective flow of information across multiple channels to drive awareness, engagement, sales and community at Crosstown Concourse.

This role requires a proactive communicator who is both enthusiastic and highly organized, with natural follow through to ensure communications are timely, consistent, and impactful. The ideal candidate thrives in a fast-paced environment, comfortably juggles multiple assignments, and brings a balance of collaborative energy and independent initiative. This individual will report directly to the Crosstown Concourse Director of Marketing & Business Development.

KEY RESPONSIBILITIES

Content Development

·      Proactively create and manage the content distributed across Crosstown Concourse communications channels including social media, e-newsletter and website. 

·      Develop and maintain a forward-thinking content calendar to ensure regular and organized information and updates across communications channels.

·      Create and maintain internal processes that promote input from tenants and partners while maintaining accuracy and consistency of messaging.

·      Actively gather content including editorial, video and photo assets on a daily basis that reflect the ongoing, and often immediate, happenings across Crosstown Concourse.

·      Build and maintain positive relationships with tenants and vendors to assess content opportunities and elevate their stories. 

·      Ensure all information is communicated accurately, without errors and in a timely manner – reflecting the organization’s commitment to excellence. 

·      Work closely with leadership and agency partners on brand campaigns, content and digital advertising initiatives.

Content Management

·      Manage all social media accounts for Crosstown Concourse including Facebook, Instagram, X, LinkedIn, YouTube, and TikTok with creativity and consistency.

·      Coordinate with Crosstown tenants and vendors to ensure that social and newsletter promotion and posts are coordinated, accurate and timely.

·      Respond promptly and empathetically to inquiries on social media with a strong sense of customer service and brand voice.

·      Oversee e-newsletter content and distribution with a focus on growing the subscriber base and increasing engagement metrics.

·      Update website content to ensure timely and accurate information.

·      Work closely with marketing director to drive critical analytics including growth and engagement across all channels including social media, e-newsletter and website.

REQUIREMENTS

• Bachelor’s degree in Communications, Marketing, Journalism, or related field.
• 2–4 years of experience in communications, digital media, or marketing.
• Exceptional written and verbal communication skills; proactive communicator who can adapt tone and style across channels.
• Highly organized with the ability to manage multiple projects, deadlines, and platforms simultaneously.
• Demonstrated follow through and attention to detail in a fast-paced, dynamic environment.
• Enthusiastic and self-motivated, with a positive, solution-oriented mindset.
• Proficient in social media platforms (Facebook, Instagram, X, LinkedIn, TikTok) and scheduling tools (e.g., Meta Business Suite, Hootsuite).
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and web content management systems (e.g., WordPress or Squarespace).
• Basic design/photo/video editing skills (Canva, Adobe Creative Suite, or similar).
• Comfortable working independently and collaboratively across teams, with the ability to take initiative.
• Availability to work flexible hours, including occasional evenings and weekends, to cover events and activations.
• Natural curiosity and interest in engaging with tenants, vendors, and the broader Crosstown Concourse community.

Work Schedule Flexibility:

This position is full-time, and will also require a flexible work schedule, as responsibilities may occasionally extend into evenings and weekends to capture and communicate the dynamic activities at Crosstown Concourse. The ideal candidate should be prepared for this flexibility, ensuring that pivotal events and happenings are effectively covered and communicated to our community. Enthusiasm and a strong sense of ownership are essential to succeed in this role.

Applicants should email their resume and cover letter to info@crosstownconcourse.com.