Growth Generalist (Lifecycle)

We’re not looking for a button pusher. This isn’t about sending another Mailchimp newsletter.

Superpower is building the future of preventative healthcare—one touchpoint at a time. We’re looking for someone to own lifecycle marketing across email, SMS, and beyond. Someone who sees flows not as drip campaigns, but as choreography. Who gets excited about behavior-driven logic, message timing, and what actually gets someone to act.

This is a role for someone who can build and write. A builder-operator hybrid who thrives in Klaviyo and Twilio, but also deeply understands the human behind the funnel. You’ll help us design journeys that feel personal, helpful, and like a nudge from someone who gets you.

What You’ll Do:

• Own and operate Superpower’s lifecycle marketing across Klaviyo and Twilio (email, SMS, and future touchpoints)
• Build automations that speak to members at every step of the journey—from interest to onboarding to lifelong engagement
• Design, write, and iterate on flows that improve retention, conversion, and trust
• Segment and personalize outreach to reflect who someone is and what they need next
• Work closely with growth, clinical, and product teams to integrate lifecycle into the broader experience
  
  

You Might Be:

• An growth hire / founder who is on the tools at an ecommerce brands or other direct to consumer companies
• A lifecycle generalist who’s scaled systems from scratch—and isn’t afraid of setting up the plumbing
• Someone who thinks in user journeys, not one-off blasts
• The person on your last team who said “should this be a triggered flow instead?”
  
  

You Must:

• Be fluent in Klaviyo (bonus if you’ve worked with Twilio or similar SMS platforms)
• Have experience building complex lifecycle flows and testing them systematically
• Understand what great copy sounds like—and write it
• Be proactive, autonomous, and able to take messy input and turn it into a crisp execution plan
  
  

This is a high-leverage, high-agency role. You’ll shape how every member experiences Superpower—from curiosity to lifelong loyalty.

Cementing the opportunity

• The world’s biggest company will be in consumer healthcare
• Solving longevity – the most important problem of our time
• A mayo clinic executive program 2.0 in the cloud
  
  

Company Philosophies

• We are all here to genuinely do our life’s best work.
• Insanely high talent bar, never settling. A players only (see steve jobs)
• We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first.
• We aim to set the gold standard for team health culture on the planet - live the ethos!
  
  

Culture at Superpower

Key Investors

Forerunner, Susa Ventures, Long Journey Ventures, Balaji Srinivasan (former CTO Coinbase), Scott & Cyan Bannister, Arielle Zuckerberg, Cameron and Tyler Winklevoss, Dr. Jordan Shlain (Founder of Private Medical, Silicon Valley’s top concierge medical company), Justin Mares, the Founder of Doordash, the Instacart founders fund, the founders of Fitt Insider, and others.