Director of Marketing

Location: Cincinnati, OH (Preferred) - Detroit, MI - Chicago, IL - San Francisco, CA - Tampa, FL - Washington, DC

Status: Full-Time

We are looking for a strategic, hands-on Director of Marketing to lead national marketing and brand strategy across one of the fastest-growing wealth management firms in the country. With nearly $3 billion in AUM, eight dynamic office locations, and 70+ exceptional team members, we’re building something special — and we’re looking for a marketing leader who’s both a big thinker and a boots-on-the-ground doer.

If you live at the intersection of creativity and data…

If you thrive in a fast-paced environment where results matter…

If you believe marketing should not only tell a story but drive growth…

…this is your seat at the table.

Key Responsibilities:

Marketing Strategy & Execution

• Own and lead the firm-wide marketing strategy — from branding to conversion.
• Manage and evolve all digital platforms:
• Social Media (LinkedIn, Instagram, Facebook)
• Client Newsletter (open rate, click rate, segmentation)
• Run point on content and brand strategy for:
• Life, Money, and podcast
• Money Monday blog
• Dr. Dollar blog
• 10X Seminars
• Oversee SEO, lead gen funnels, and campaign performance.
• Strategize ways to make all content omni-channel (Repurposing Content for all channels
  
  
  

KPI Ownership

• Define and hit growth targets across:
• Email open/click-through rates
• Social media follower and engagement growth
• Podcast download benchmarks
• Blog traffic and conversion
• Attendance and lead gen from 10X seminars and live event.
  

City Office Support

• Collaborate with office leaders in Cincinnati, Chicago, SF, DC, Tampa, Detroit, NYC, and NJ to:
• Create city-specific growth and segmentation plans
• Strategize around local marketing and lead-gen
• Support vision and messaging for local events (but not manage logistics)
  

Strategic Leadership

• Work directly with the CEO on:
• National brand elevation
• New marketing channel development
• Strategic partnerships and PR opportunities
• Thought leadership across Northwestern Mutual
  

What You Bring:

• 7+ years in strategic marketing, preferably in finance, professional services, or a fast-growth environment
• Deep understanding of digital channels, analytics, and content strategy
• Track record of owning and executing across multiple marketing disciplines
• Executive presence and ability to influence without authority
• You’re a self-starter, a strategic thinker, and not afraid to get your hands dirty
• Strong writing and storytelling skills (bonus if you can ghostwrite or script thought leadership)
• Metrics-driven mindset — you love dashboards, benchmarks, and growth levers
• Bonus: experience working with high-performing teams or the Northwestern Mutual ecosystem
  
  
  

Compensation: Salary range is $90,000-$105,000 based on experience. Bonus opportunity is 5% of annual salary.