Sr. Digital Marketing Specialist

Freeman+Leonard is searching for a Sr. Digital Marketing Specialist for a privately held b2b company in the Addison area. Candidates must be able to be onsite full time, with a background in CRM systems in a b2b environment, have Google Analytics and Google AdWords expertise, SEO strategy and agency management skills with 6-8+ years' experience. Local candidates only.

Digital Strategy & Execution

• Manage and optimize digital channels including search, display, web and email to drive lead generation and brand awareness.
• Own and execute CRM-based marketing initiatives including newsletters and automated email campaigns to nurture leads and engage audiences.
• Support integrated campaigns with hands-on setup, tracking and performance analysis
• Provide input on digital media planning, targeting and optimization

SEO/SEM & Web Optimization

• Lead keyword strategy, on-page optimization and SEO technical audits
• Manage paid search and display advertising campaigns across Google Ads and social platforms
• Oversee the user journey, content strategy and overall efficacy of the website
• Collaborate with designers and developers to improve site speed, UX, mobile experience and engagement

Analytics & Performance Insights

• Own digital reporting across platforms like Google Analytics, SEMRush and Google Search Console
• Track and optimize the full digital sales funnel including conversion metrics across touchpoints
• Run A/B tests and analyze user behavior to improve engagement and outcomes
• Build dashboards and reports that deliver clear, actionable insights

Tools & Platform Ownership

• Configure and optimize tools such as WordPress, Zoho, Google Analytics, SEMRush and Google Ads
• Ensure the digital tech stack is optimized for seamless integration and conversion
• Bring ideas for new platforms, features or enhancements that improve results

Collaboration & Partner Management

• Work closely with internal teams across Marketing, Sales and Design
• Collaborate with external agency and vendor partners to ensure campaigns are executed with precision and efficiency
• Support a high-performing team that values speed, accuracy and insight

What You Bring:

• Bachelor’s degree in marketing, Communications or a related field
• 6–8+ years of experience in digital marketing, ideally in fast-paced, high-growth B2B environments
• Google Analytics and Google Ads Certified (required)
• Deep knowledge of SEO/SEM, CMS (WordPress), performance media and marketing automation
• Experience with Google Search Console, SEMRush, Zoho and Meltwater
• Strong grasp of CRM strategies, email marketing and newsletter performance metrics
• Demonstrated success in managing digital budgets, agency relationships and multi-channel campaigns
• Analytical mindset with the ability to turn data into decisions
• Clear communicator and efficient project manager
• B2B experience is a strong plus
• Comfortable juggling priorities and wearing multiple hats without sacrificing quality