CTG

Social Media Marketing Specialist

CTG Morrisville, NC

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CTG is seeking to fill a Global B2B Social Media Content Strategist opening for our client in Morrisville, NC.


Location: Morrisville, NC (Hybrid Remote)

Duration: 12+ months, with possibility for extension


Duties:

  • Act as the primary liaison between the Global Social Media Team and B2B marketing and corporate communications teams
  • Lead regular alignment calls to identify and prioritize messaging for corporate social media handles
  • Collaborate with Corporate Communications to integrate ESG, company culture, and award content into the social calendar
  • Review and provide feedback on B2B-submitted content for alignment with platform standards and best practices
  • Manage and maintain social media platform guidelines and documentation
  • Project manage the LinkedIn thought leader ad program across teams
  • Serve as backup publisher for corporate social media handles
  • Write creative briefs for upper funnel B2B topics and manage the production process with internal and external creative resources
  • Coordinate content approval processes across geographies and stakeholders
  • Oversee the execution of the monthly LinkedIn newsletter in collaboration with Brand and Communications teams

Skills:

  • Strong knowledge of B2B marketing strategies and audience engagement techniques
  • Creative storytelling capabilities with a clear point of view on making technology feel accessible and compelling
  • Familiarity with social media publishing tools like Sprinklr or Hootsuite
  • Strong project management and cross-functional collaboration skills
  • Excellent writing and interpersonal communication skills
  • Ability to present and confidently communicate with VP-level stakeholders

Experience:

  • 5+ years in a professional social media or digital marketing role, ideally B2B-focused
  • Proven experience writing B2B-focused content briefs for social media
  • Prior experience in a large enterprise or agency environment is preferred
  • Experience collaborating with or managing influencers or creators in a B2B context is a plus

Education:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field

  • Seniority level

    Mid-Senior level
  • Employment type

    Contract
  • Job function

    Marketing
  • Industries

    Technology, Information and Media

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