Audience Development Manager, Twin Cities

Deadline to apply: Friday, August 8th

City Cast is seeking a passionate community and brand builder to join our City Cast Twin Cities team as Audience Development Manager. This person will be the engine behind our local social media presence and our broader relationship with our audience and fans in your city. The ideal candidate comes prepared to build fandom around this new local media brand, primarily through social, but also through assisting our strategic efforts in marketing partnerships, membership and events.

Key Responsibilities

Social Media & Audience Engagement

• Be the cultural pulse of the brand on social media, knowing what matters to the local community, who is influencing local culture, and what content matters most to our audience. Use this knowledge to inform local podcast and newsletter topics and also to inform HQ marketing approaches
• Work with Executive Producer, Creative Producers and Host to develop content and engagement approaches across TikTok, Instagram, YouTube, and Reddit
• Manage the social media calendar in conjunction with the Executive Producer
• Engage with our audience daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
• Identify and share back analytics, trends, wins, and learnings from social performance
• Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast's brand, voice, and overarching marketing strategy
  
  

Local Marketing & Membership Execution

• Assist marketing team on executing partnerships, sponsorships, and collaboration opportunities with local organizations and like-minded brands
• Collaborate with the national membership team to optimize the local member experience
• Share back local insights, cultural dynamics, city trends, and innovative ideas with City Cast marketing team to inform our work nationally
• Help execute PR opportunities at the local level
• Support occasional in-person events on the ground
• Collect and create local content for marketing team to use in ads promoting City Cast Twin Cities
• Manage the local marketing budget and oversee swag and branded materials
  
  

What We're Looking For

• 2+ years experience in social media, audience engagement, or community management
• Experience developing marketing strategies for a brand
• Deep knowledge of the Twin Cities local culture, institutions, events, who is influencing who, and online communities
• Strong writing and voice skills — you know how to sound human, engaging, and on-brand
• Familiarity with TikTok, Instagram, Reddit, and short-form video content creation
• Highly organized, self-directed, ready to roll up your sleeves, and energized by connecting with people
• A collaborative spirit who thrives in a startup-like environment
  
  

What We're Looking For

• 2+ years experience in social media, audience engagement, or community management
• Experience developing marketing strategies for a brand
• Deep knowledge of the Twin Cities' local culture, institutions, events, who is influencing who, and online communities
• Strong writing and voice skills — you know how to sound human, engaging, and on-brand
• Familiarity with TikTok, Instagram, Reddit, and short-form video content creation
• Highly organized, self-directed, ready to roll up your sleeves, and energized by connecting with people
• A collaborative spirit who thrives in a startup-like environment
  
  

The Audience Development Manager, Twin Cities will report to the Executive Producer. This position is full-time, with excellent benefits. The annual salary range is $65,000-$80,000 depending on experience. You must be local, though work will be primarily remote. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. Read about our company here. We encourage everyone to apply.

Requirements

To be considered for this role, you must currently reside in the metro area of Minneapolis/Saint Paul.