Junior Account Executive, Public Relations

Roar Media • Full-time • US, Miami-Fort Lauderdale Area • 1m ago

Activities and Deliverables:

Developing media strategies, storylines and media pitches for local, national and international media outlets
Securing and helping clients maintain a steady and consistent presence in targeted media outlets
Researching, developing, implementing and managing projects
Drafting and editing news releases, media advisories, website copy, email newsletter copy, etc.
Maintaining clear and consistent communications between clients, members of the news media and the Roar Media accounts team
Updating and managing client action tracker agendas and communicating program activities and progress to clients
Managing the agency internship program, as well as managing the interns
Generating and formatting media lists
Uploading, formatting and distributing news releases via online news release distribution platforms
Conceptualizing and brainstorming a myriad of different strategic and creative outcomes ranging from new client names, social media concepts, advertising concepts, etc.

Copywriting:

Research, draft and edit social media content, website copy, advertising content, email copy, news releases, media advisories, etc.
Create compelling and branded social media content by conceptualizing concepts, writing engaging copy, working with and guiding designers to bring content to life in the form of static and interactive art cards, stories, social ads, video vignettes, boomerangs, etc.
Develop storylines and media pitches for local, national and international media outlets

Account services:

Provide client services focused on working with clients to capture and define campaign parameters and creative specs, planning and forecasting, presenting creative solutions and campaign results
Collaborate with the creative, social and digital team to provide them with client insight and feedback, campaign concepts, specifications and specs
Attend client meetings and/or conference and to take the lead in terms of capturing client input and feedback via detailed note-taking
Manage and traffic agency workflow and clients requests/projects including capturing creative briefs, scheduling projects and deliverables and ensuring that the deliverables meet the defined schedules and client expectations via an online collaboration system

Social Media:

Execute, and manage client’s social media programs including campaign conceptualization, content creation and writing, posting and scheduling and reporting
Post and promote content across clients' social media platforms including Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn
Identify, create campaigns, collaborate with and manage small to large-scale influencers and influencer programs
Research and implement contemporary trends, platforms and tools to drive social media innovation for both client and agency business needs

General:

Research, develop, implement and manage client and agency projects
Attend current and prospective client meetings, as well as prepare for meetings by developing agendas, taking meeting notes and preparing meetings recaps
Handle account administration duties and other logistical activities, such as scheduling key appointments, developing activities reports and attending client events
Stay abreast of developments and trends occurring in the earned, owned and paid media spaces and digital, social, PR and creative disciplines
Maintain clear and consistent communications and facilitate cross-divisional communication between all departments (creative, digital, social, PR, etc.)
Interface and coordinate with external vendors and suppliers to ensure that their work product meets client needs and expectations
Plan and coordinate activities, including conferences and trade shows, for clients

Salary and Benefits: