Marketing Specialist

Town of Lake Park, Florida • Full-time • US, FL, East Lake-Orient Park • 2w ago

Under the direct supervision of the Grant Writer/Chief Public Information Officer, the Marketing Specialist is responsible for helping to broaden the reach of the Town’s messaging and enhancing the Town’s profile by supporting the Town’s marketing efforts through the establishment of a monthly social media content calendar. Also responsible for enhancing the Town’s social media presence through the establishment of additional social media accounts for the Town, as appropriate (Instagram, Twitter, etc.) and for achieving targets through the creation of related graphics, social media content (individual posts and advertising campaigns), and other sources. Responsible for providing monthly newsletter layout/design utilizing content created independently and in conjunction with Grant Writer/Chief Public Information Officer, and for evaluating the performance of the Town’s marketing endeavors and adjusting accordingly. Creates content for the Town’s YouTube channel and works in conjunction with the Grant Writer/Chief Public Information Officer to ensure the Town’s website content is current, accurate, user-friendly and ADA-compliant.

Must have a Bachelor’s Degree in Marketing, Communications or a related field, and five (5) years of experience in marketing, social media management, or related field, or an equivalent combination of education and experience. Must also have skill in the use of social media channels including, but not limited to, Facebook, Instagram, Twitter and YouTube for professional purposes, as well as proficiency in graphic design programs including Adobe Creative Suite, a high degree of creativity, excellent written and verbal communication skills, and the ability to effectively use email marketing software to design and disseminate newsletters. Must also have strong organizational and project management skills, experience with data analytics, knowledge and understanding of Search Engine Optimization (SEO) best practices, and the ability to take initiative and meet deadlines.

Salary range: $46,391.03 to $71,906.09.

Starting Rate Dependent Upon Qualifications.

Excellent benefits.

Deadline for Receipt of Applications: 5:00 p.m. on April 3, 2023.

Applications may be obtained from and must be submitted to the Human Resources Department, Lake Park Town Hall, 535 Park Avenue, Lake Park, Florida 33403. All applicants shall be subject to a criminal background check.

Applications will not be accepted by fax or by email.

Phone: 561-881-3300.

Click APPLY NOW to download and fill out your application today!

An Equal Opportunity Employer. A copy of the Town of Lake Park EEOP Utilization Report may be obtained upon request.

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