Growth Marketing Associate
The Daily Upside is a fast-moving and data-driven media startup that tells the most interesting and insightful stories in business, finance, and tech news. We are looking to add a full-time Growth Marketing Associate to help drive audience acquisition across all owned and operated newsletters. The newsletters consist of The Daily Upside, Patent Drop, and Power Corridor.
About you:
You’re a marketing swiss army knife who is creative, analytical, and entrepreneurial. You are comfortable with working across departments to help brainstorm, build, and launch new products. You’re a self-starter who has a personal interest in the finance and tech world, and love to stay up to date on current events. Finally, you are a problem solver who enjoys testing uncharted waters.
Position Overview:
We are looking for candidates who are passionate about customer acquisition, marketing analytics, and campaign management. This role with be responsible for things like media buying, platform ad management, copywriting, marketing analytics, and reporting.
Responsibilities:
- Help plan and execute marketing strategy for newly launched newsletter products.
- Identify and vet new marketing channels, vendors, and technology solutions to optimize audience retention and engagement.
- Design, draft, and test new ad copy and image/video creative that matches brand voice across marketing channels.
- Drive customer acquisition within monthly marketing goals.
- Develop marketing programs across a variety of paid channels, including Meta, Tiktok, YouTube, Newsletters, Affiliate, and Sweepstakes.
- Work closely with The Daily Upside team to assist in product management, audience retention, and day-to-day operations.
Growth Opportunities:
- As a boot-strapped start-up, we value innovation. You will be given the opportunity to wear many hats to learn, improve, and grow in step with the company.
Requirements or Skill Sets:
- 1+ year of experience in growth marketing or digital marketing.
- Strong interest in direct marketing and customer acquisition.
- Highly analytical, being very adept at using spreadsheets and building models.
- Highly organized - the ability to juggle multiple tasks within a given day.
- Experience in media or newsletter industry is a plus.
- College degree with a focus on marketing, business, finance, engineering, creative writing or statistics is a plus.
ABOUT THE DAILY UPSIDE
The Daily Upside is a digital media company that covers the world of business, finance, economics, and investing. Our mission is to deliver the most important headlines in the world and contextualize the news against the thematic undercurrents shaping the broader business climate.
Above all else, our goal is to untangle the thorny and impactful nuances in every story.
Our flagship newsletter, which is sent Sunday through Friday, is read by over 900,000 subscribers. Our audience consists of C-suite executives, Wall Street professionals, SMB owners, and upwardly mobile professionals seeking insight into business trends.