One of our great clients in Cincinnati, Ohio is growing exponentially, and is adding a full-time Marketing Specialist to their staff.
This is a new position, so you have the opportunity to put your own mark on the position! Candidates must have at least 3 years of experience, with ideally some experience in the construction or related industry.
The Marketing Specialist works with the Business Development Director to develop and implement the strategic marketing plan, championing the development, and implementation of company brand and standards.
DUTIES & RESPONSIBILITIES
Marketing Strategy
• Assists in developing and implementing marketing strategy to align with corporate goals
• Maintains and promotes corporate and employment brand both internally and externally
• Collaborates with key leaders in the organization to create design concepts that meet the customer’s needs and position the company as Subcontractor of Choice
Media Production
• Maintains and frequently updates website with current content, project information and photos
• Improves search engine optimization and tracks analytics
• Coordinates progress photography & facilitation of finish photography.
• Plans and coordinates videography as required
Social Media
• Implements social media strategy and content plan
• Leverages company brand/maintains and enhances social presence
• Posts career opportunities and enhances recruiting through social media
• Monitors company feedback (e.g., Glassdoor, Indeed, Facebook, etc.) and coordinates responses as needed
• Drafts and distributes information across social media channels
Public Relations
• Participates and sometimes leads industry, corporate and project-level events
• Maintains industry organization membership list and participates in events as requested
• Participates on special project teams and committees as requested and based on need
• Works with BD Director to establish and maintain client and architect relationships from award through ribbon cutting (and beyond); collaborates at key points in the project e.g., milestone events, coordinated media efforts, awards, photography, etc.
Communications
• Creates, maintains and distributes standardized marketing collateral throughout the company
• Responsible for monthly newsletter, sales wins, awards, articles for industry publications
• Assists in creating training materials and job aids as required
• Assists in gathering and developing content for projects and market sectors for use in the sales pitch and RFQ/RFP proposals
POSITION REQUIREMENTS
• Bachelor’s Degree in Marketing Management, Communications or related field and three years’ of marketing experience
in a professional atmosphere
• Construction industry experience preferred but not required.
• Proven success implementing communications programs for internal and external audiences
• Experience managing multiple projects and meeting deadlines
• Highly self-motivated and self-directed
• A detailed knowledge of marketing best practices and procedures, work processes, and tools.
• Experience using Microsoft Office applications, as well as desktop publishing software (e.g., Adobe Creative Suite), graphics programs (e.g., InDesign, Adobe Illustrator, Adobe Acrobat, Photoshop).
• Ability to produce accurate, compliant, and compelling work independently and with others.
• Minimal travel may be required