Our client, a family-owned luggage and accessories brand, is looking for a temp-to-hire Senior Performance Marketing Coordinator to join their Gardena, CA team!
Responsibilities:
- Own end-to-end campaign setup and tracking across Meta, TikTok, Pinterest, Google, and other platforms.
- Own internal creative briefs and support creative refresh planning.
- Conduct weekly performance analysis and reports to support optimization recommendations.
- Optimizing full-funnel paid media strategies across Paid Social & Paid Search to meet e-commerce KPIs.
- Ensure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboarding.
- Support budget allocation, forecasting, actualization, and pacing to ensure ROI.
- Manage monthly invoice input and reconciliation.
- Maintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reporting.
- Monitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall performance.
- Partner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insights.
- Maintain creative and testing roadmaps, identifying gaps and testing opportunities across channels.
- Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outs.
Requirements:
- Must come from DTC/ Ecommerce brand, NOT B2B.
- Strong project Management experience
- Must have META + Google experience
Please submit a resume for immediate consideration!
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