POSITION TITLE: Social Media & Content Assistant - NancyTwine.com
REPORTS TO: Phuong-Thao (Alex) Nguyen (Chief of Staff)
LOCATION: Miami Beach, FL or Remote (East Coast)
JOB TYPE: Part-time (7-10 hours per week)
The Social Media & Content Assistant is responsible for the execution and project management of the CEO’s social media and content site, NancyTwine.com. NancyTwine.com is a content site focused on publishing resources to empower women throughout all areas of their life, with a focus on entrepreneurship.
Social Media Management (Instagram, LinkedIn, and TikTok) - 2 to 4 posts / wk per platform
- Project manage timelines for content production
- Draft and edit captions for social content based on preset guidelines
- Upload all social content into Planable platform for review and approval
- Schedule approved content for publishing on designated dates and times
- Engage daily with colleagues, commenters, and groups on LinkedIn
- Update LikeShop and posts as needed at timing of Instagram and LinkedIn posts
Article Content Management - 8 to 9 articles / mo
- Project manage article review and approval timelines in Content Planner document
- Nominate relevant stock and owned images for inclusion in the article, using SEO best practices for renaming images
- Review articles and determine opportunities for affiliate links
- Manage affiliate link dashboard by researching potential affiliates, setting up affiliate accounts, and inserting approved affiliate links into articles
- Upload final articles into WordPress and publish according to schedule
Newsletter Management - 1 / mo
- Project manage newsletter review and approval timelines in Planable platform
- Upload and schedule monthly newsletter on Klaviyo
Content Planning Management
- Oversee Content Planning document and Planable platform to ensure content objectives and posting cadence is being met
- Follow up with agencies, consultants and other approvers to ensure content is migrating to final approved form in line with deadlines
Reporting
- Prepare a biweekly social media analytics report (engagement, follower growth, top performing / least performing posts)
- Prepare a biweekly article content performance report (site traffic, article traffic, engagement, affiliate revenue, etc)
- Prepare a monthly newsletter analytics report (conversions, open rate, click rate, etc)
Required Experience
- 1+ years of experience in social media management or a related field
- Experience with social media and management tools (e.g. Instagram, LinkedIn, TikTok, Dash Hudson, Planable, etc.)
- Strong project management skills
- Excellent organizational skills and attention to detail