Summary
As a Copywriter, your input will be key in shaping campaigns, creating website and landing page copy, designing calls to action, and bringing our narratives to life.
Responsibilities:
- Create and edit website copy, ad copy, landing page copy, and copy for a variety of digital and print marketing assets related to client goals and best practices
- Assign peer reviewers and sub-editors as needed
- Review for SEO best practices and keyword use to support SEO strategy
- Develop, learn, and manage internal and client style and voice
- Collaborate with other copy and messaging team members for a range of purposes
- Craft website and landing page copy
- Develop social media copy for organic posts and paid advertisements
- Research relevant topics and generate original ideas for content marketing blogs
- Incorporate keywords into blogs designed to support and SEO strategy
- Write newsletter, promotional, and drip campaign email copy
- Script videos
- Generate long form copy for case studies and white papers
- Work collaboratively with creative teams to synthesize copy and design efforts
- Update existing marketing collateral
- Produce internal outlines and external presentations as needed
- Gather and leverage testimonials
- Contribute ideas during internal brainstorms
Qualifications:
- Bachelor’s Degree (preferably in English, Marketing, Communications, or a related field) or equivalent years of experience
- Ability to break down complex strategies into small, manageable tasks
- Capacity to complete tasks quickly and accurately while handling interruptions
- Proven capability to work individually and as part of a team
- Demonstrated propensity to receive feedback and incorporate it appropriately
- A genuine love for writing and storytelling
- Strong communication skills
- Demonstrated ability to learn new concepts and technology quickly
- Familiarity with digital marketing preferred