The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Job Description
Marketing plays an important part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that builds awareness of our brand and affinity for the range of our journalistic offering. Above all, we aim to be timely, straightforward and relevant in our marketing—illustrating in creative ways how The New York Times can enrich the lives of our readers.
About The Role
The Writer, Brand and Experience, is an important contributor to our in-house marketing team, tasked with communicating the range of our offering and the value of a Times subscription. You will report to a Senior Writer. As a Writer on the team, you will be expected to deliver exceptional messaging and world-class copy that is attention-grabbing and incisive while always being on brand and on brief. You will work with in-house marketers and designers to bring campaigns and marketing initiatives to life. You will also work cross-functionally with the product and product design teams to deliver high-quality UX writing on digital surfaces. We will look to you to bring a novel approach to copy that stands apart.
What You’ll Do
Daily, as a Writer, Brand and Experience, you will write for two key areas of marketing: UX and subscriber experiences. For UX writing, you will work with marketers and product designers to ensure that key spaces in the Times’ digital product—landing pages, paywalls, in-app messages, etc.—showcase the best combination of smart and impactful copy all while conforming to our brand standards. You will work quickly, jumping from project to project as the product team’s sprint schedule dictates.For subscriber experiences, you will focus on communicating the value of The Times to our subscribers. This means creating and delivering thoughtful copy that showcases The New York Times in full and our subscription benefits, including our extensive audio offering, our slate of newsletters and our ever-evolving array of new product features. You will speak to subscribers throughout their journey, from those who just decided to subscribe to our most tenured cohorts, always finding something new and insightful to say about the Times and continuously reminding them about the value of their subscription.
Key Responsibilities
- Deliver clean, creative, effective and smart copy, on time and on brief.
- Be a dependable and trustworthy teammate to graphic designers, product designers and marketers, engaging frequently in group collaborations and discussions always with the aim of producing better work.
- Take a proactive approach to skill development. Immerse yourself in Times style until you become an expert; seek mentorship within the writing team and the company to always be improving as a writer.
- Stay up-to-date on the latest in Times journalism across all of our products and offerings.
Basic Qualifications
- 5+ years of experience writing UX and engagement-oriented copy across all channels, including and especially all digital surfaces, email and display.
- Experience working with a DTC subscription brand.
Preferred Qualifications
- Impeccable writing skills with the ability to express ideas clearly, succinctly and compellingly.
- Belief in the value of journalism; we hope you enjoy reading, watching and listening to journalism, and have curiosity and excitement about the work and our company.
- Expertise and deep understanding of trends in advertising, branding and media, and culture.
Benefits And Perks
- Make an impact by supporting our original, independent journalism.
- We provide competitive health, dental, vision benefits and life insurance for employees and their families.
- We support responsible retirement planning with a generous 401(k) company match.
- We offer a generous parental-leave policy.
- We are committed to career development and ongoing learning, and provide a tuition reimbursement.
- We have frequent panel discussions and talks by a wide variety of newsmakers and industry leaders.
- Join a community committed to the richness of diversity, experiences and talents in the world we cover, supported by a variety of employee resource groups.
The annual base pay range for this role is between $90,000.00 and $105,000.00.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws, and will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.