Sr. Manager Email
A360 Media is looking for a highly experienced and entrepreneurial business and
newsletter development leader. Your primary responsibility will be to
accelerate audience growth, newsletter engagement and build the newsletter
business exceeding subscriber and revenue goals.
Serve as the subject
matter expert (or SME) for newsletters which includes all operational aspects
of sending newsletters via our ESP vendor, building the newsletter products for
advertising and sponsorship, producing analytics designed to inform edit teams
with meaningful insights and meet strategic goals for session and revenue
growth.
We are looking for an
experienced ad product and business development leader who is a team player and
has proven record of productizing and monetizing newsletters. Our newsletters
reach a highly valuable and rapidly growing 3mm+ base across multiple
newsletters products within our network of Entertainment and Lifestyle sites
Responsibilities:
•
Serve as subject matter expert on all newsletter products.
•
Build a robust newsletters audience growth plan, drive revenue, create ad
sponsorship newsletter products and business plan
•
Identify new advertising and sponsorship product opportunities, and work with
edit, product, and technology teams to create and innovate on new
products.
•
New product development to secure new revenues.
•
Partner with the broader sales teams to ensure that newsletter pitches are
integrated in relevant RFPs and relevant client conversations.
•
Effectively manage and communicate goals, revenue, and strategy for newsletters
with internal teams with regular meetings and communication plans.
•
Use data and analytics tools to advise all internals teams in order to meet
strategic department goals
Qualifications:
•
1-3 years of experience in ad product, business development and/or partnerships
role focused on driving advertising revenue via newsletters
•
Proven experience in the newsletter and digital media publishing industry
•
Excellent strategy and execution expertise.
•
Track record in packaging newsletter products and driving new revenues
•
Ability to think strategically, gain input and buy-in from stakeholders, and
follow through
•
Established industry relationship with advertisers and brands is plus