As the Email Marketing Manager, you hold the reins of the email marketing domain, driving the execution of impactful strategies. Your primary responsibility is to design and implement email campaigns, employing your expertise in subscriber database management, engaging newsletter creation, and comprehensive campaign analysis. With a keen eye for detail, you aim to effectively target the audience, bolster the brand's presence, and propel customer engagement and sales through compelling email communication.
Responsibilities:
- Develop and execute innovative direct email marketing campaigns, strategically aligning them with business goals and customer segmentation. Utilize market insights to identify opportunities and create tailored campaigns that maximize customer engagement and revenue generation.
- Serve as the guardian of email quality by meticulously proofreading emails for clarity, grammar, and spelling. Ensure mobile-friendly email templates that deliver a seamless user experience across devices, optimizing readability and engagement.
- Craft captivating newsletters that incorporate all company updates, promotions, and relevant information. Leverage your creativity to enhance email templates using graphics, personalization, and advanced features to captivate and resonate with recipients.
- Establish prompt and accurate communication with clients via email, maintaining a personalized approach to minimize unsubscribe rates. Foster strong relationships by delivering valuable content, addressing inquiries, and nurturing leads.
- Develop and maintain email databases for lead generation, employing data-driven strategies to expand the subscriber base. Implement segmentation techniques to tailor messages and optimize engagement based on audience preferences.
- Conduct comprehensive analysis of campaign performance, tracking key metrics, and deriving actionable insights. Identify areas for improvement, including open rates, click-through rates, conversions, and customer retention, and propose data-backed recommendations to optimize future campaigns.
- Prepare detailed reports on the sales revenue generated from email marketing efforts, presenting findings to stakeholders. Use these insights to continuously refine strategies and enhance the impact of email campaigns on the bottom line.
- Ensure all emails adhere to industry policies and best practices, including CAN-SPAM Act regulations and data privacy requirements. Stay updated on email marketing trends and emerging technologies, applying them to enhance campaign effectiveness.
The Email Marketing Manager role allows you to leverage your strategic mindset, creativity, and analytical acumen to drive impactful email marketing campaigns. Your expertise in database management, content creation, and performance analysis will contribute to the brand's growth, customer engagement, and revenue generation.
Skills and Qualifications:
- E-commerce experience in a related field
- Familiarity with Mailchimp, Constant Contact, Shopify, and Klavio
- Proficiency in Photoshop
- Proven work experience as an email marketing manager or digital marketing specialist
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills