The Digital Marketing Specialist is responsible for creating and managing the entire Digital Marketing Campaign for Portland Bolt. They will work to gather and analyse information to recommend or implement marketing and SEO initiatives and measure their performance. They will work closely with the sales team to improve the company’s web presence through quality content marketing, as well as produce business reports in cooperation with multiple departments.
Responsibilities
- Creating and managing entire digital marketing campaign.
- Proactively analyze web presence, evaluate hypotheses, and make recommendations to improve customer experience and expand reach.
- Maintain existing, support new, and do continuous performance analysis of marketing initiatives.
- Examine and optimize PPC spend.
- Research and implement SEO and content marketing best practices.
- Optimize copy and landing pages for SEO & SEM
- Maintain and improve web presence in coordination with internal content creators.
- Segment customers and organize targeted content marketing campaigns.
- Maintain and build brand identity across platforms and campaigns
- Work with internal users to understand business reporting needs, gather data, and produce reports.
Skills and Abilities
- Must be able to work independently.
- Proven experience as a digital marketing specialist
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media )
- Strong design experience including proficiency in both vector and bitmap image editing software
- Photography and Videography skills.
- Experience in Wordpress (or similar) including plugin and theme management and configuration.
- Proficiency in HTML, CCS, and Javascript.
- Exceptional writing and editorial skills
- Experience with website analytics tools (e.g., Google Analytics)
- Experience with PPC campaign management
- Up to date with latest trends and best practices in SEO and SEM
- Detail Oriented
- Customer-oriented attitude
- Content creation for the company newsletter.
Work Environment
· On-site work
· Office environment
· Sitting standing up to 8 hours a day
Qualifications
· Bachelor’s Degree in marketing, business, or related field (or equivalent working experience)
· 3-5 years experience in digital marketing.
Job Type: Full-time
Salary: From $76,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental Insurance
- Flexible schedule
- Health insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8-hour shift
- Monday to Friday