We are seeking a highly motivated and detail-oriented Marketing Assistant to join our esteemed law firm. In this role, you will be responsible for supporting the marketing team in various activities, with a particular focus on social media development and email blasting. You will play a crucial role in expanding our online presence, engaging with our target audience, and enhancing our firm's brand image. The ideal candidate should possess excellent communication skills, a creative mindset, and a passion for marketing within the legal industry.
Job Functions/Responsibilities include but are not limited to:
Social Media Development:
- Create, curate, and schedule engaging content for various social media platforms, including but not limited to Meta, Twitter, LinkedIn, and TikTok.
- Monitor and respond to comments, messages, and inquiries on social media channels.
- Conduct regular competitor analysis to identify trends, opportunities, and best practices.
- Collaborate with the marketing team to develop social media strategies and campaigns aligned with the firm's objectives.
- Assist in developing email marketing campaigns targeting potential clients, existing clients, and other relevant stakeholders.
- Create compelling email templates and newsletters using email marketing software.
- Manage email lists and ensure accuracy, segmentation, and compliance with data protection regulations.
- Monitor and analyze email campaign performance, including open rates, click-through rates, and conversions.
- Continuously optimize email content and design based on industry best practices and recipient feedback.
- Collaborate with the marketing team to brainstorm and implement creative marketing ideas, both online and offline.
- Assist in the production of marketing materials, including brochures, flyers, presentations, and promotional items.
- Coordinate firm attendance at networking events and manage RSVP’s.
- Express appreciation to referral sources by sending thank you gifts and arranging lunches.
- Participate in marking calls with SEO and Google ad firms.
- Craft a weekly email newsletter for our current clients.
- Maintain and update contact lists for review requests
- Help maintain the firm's website content, ensuring it remains up to date and reflects the firm's brand identity.
- Coordinate with external vendors and agencies to ensure timely execution of marketing initiatives.
- Perform other duties as assigned
- Familiarity with social media platforms and their analytics tools (e.g., Meta, Insights, Twitter Analytics).
- Proficiency in using email marketing software (e.g., Mailchimp, Constant Contact) and CRM systems.
- Strong written and verbal communication skills, with attention to detail.
- Ability to think creatively and generate innovative marketing ideas.
- Excellent organizational skills and the ability to handle multiple projects simultaneously.
- Knowledge of the legal industry or previous experience in a law firm is a plus.
- Proficiency in graphic design software (e.g., Canva) is a bonus.
- · The ability to work well under pressure and collaborate effectively with attorneys, other marketing team members, and support staff is important.
$17.00 - $18.00 an hour