Newsletter Editor and Social Media Manager
Position Overview: We are seeking a skilled and creative individual to join our team as a Newsletter Editor and Social Media Manager. This multifaceted role involves curating and editing engaging content for our newsletters while also overseeing our social media presence to enhance brand visibility and engage our audience. The ideal candidate should possess excellent writing and editing skills, a keen eye for detail, and a deep understanding of various social media platforms.
1. Newsletter Editing:
· Edit content for three newsletters, ensuring accuracy, coherence, and a consistent brand voice.
· Collaborate with various teams to gather relevant updates, announcements, and stories for inclusion in the newsletters.
· Manage the newsletter schedule and ensure timely delivery to subscribers.
· Monitor newsletter performance metrics and make data-driven improvements to enhance reader engagement.
· Research and write copy for new petitions and surveys
· Understanding of keywords (SEO) is necessary when asked to research videos, articles, images, or other content under deadlines without much information.
· Manage bounces and spam rates regularly
· Manage contact lists – create new lists based on geographical area or other categories for specific email blasts.
2. Social Media Management:
· Develop and execute social media strategies to promote our brand, products, and services across different platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
· Create engaging, shareable, and visually appealing content for social media posts, including graphics, images, and videos.
· Monitor social media trends, relevant hashtags, and industry news to stay up-to-date and capitalize on opportunities for engagement.
· Interact with followers, respond to comments, messages, and inquiries, and foster a positive community on our social media channels.
· Implement social media advertising campaigns to expand reach and target specific audiences.
· Analyze social media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
· Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).
· Proven experience in newsletter editing, content creation, and social media management.
· Strong writing, editing, and proofreading skills, with an ability to adapt the tone and style to suit different audiences.
· Proficiency in using social media management tools and analytics platforms.
· Excellent understanding of social media trends, algorithms, and best practices.
· Knowledge of email marketing platforms and experience with A/B testing for newsletters is a plus.
· Familiarity with graphic design tools and basic image editing capabilities.
· Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
Software (Not Required, But Desired):
· Microsoft Office Suite
· Mail Chimp
· Constant Contact
· Word Press
· * Insurance - Health, Vision, Dental
· * 401k
· * Pension
· * Vacation, PTO, Paid Holidays
This is a full-time, on-site position in the Germantown district of Nashville.
The Newsletter Editor and Social Media Manager plays a crucial role in amplifying our brand's online presence and engaging our audience across various channels. The successful candidate will have a passion for storytelling, a creative flair, and a strategic mindset to drive growth and achieve business objectives through newsletters and social media platforms.