Children’s Harbor is a non-profit 501c3 organization with a mission to serve seriously ill children and their
families. The Director of Marketing & Public Relations reports to the CEO and provides strategic oversight for
marketing, communication, public relations, and branding initiatives. The position is a resource for leadership for
the organization to include Development, The Harbor Family Center and the Lake Martin retreat facility. The
Director collaborates with the development team and program directors to ensure that the strategic
communication plans in each area align with the organization's strategic plan by delivering mission-related
messaging. The position will be located at Arlington Business Center in Birmingham, AL.
Hours: Full Time
FLSA Status: Non-Exempt
Bachelor’s degree in communications, marketing, public relations, journalism, or related field
At least five years of experience managing personnel and functions in strategic communications or
Experience with managing large projects involving a variety of constituents with the capacity to manage
details and meet deadlines and budget in a fast-paced, goal-driven environment.
Excellent writing and verbal communication skills, including experience in obtaining compelling stories for
publications, general business correspondence, writing, and editing for print, web media, fundraising, and
public relations campaigns. Must be well-versed in AP writing style.
Ability to develop and implement communication plans and to create and place stories and promotional
ideas in print, broadcast, and social media platforms.
Strong business acumen, relationship building, active listening, persuasive and negotiation skills with
the ability to communicate warmly with volunteers, families, organization partners and community
representatives to meet mutually beneficial business and marketing objectives. Established
connections with media outlets, community leaders, and influencers are a plus.
Effectively collaborates and problem-solves with internal and external partners, creating
innovative solutions based on multiple expectations and needs.
Excellent understanding and familiarity with brand building and brand management.
Experience engaging communities via social media with metrics to support strategies such as
Facebook, Twitter, Instagram, YouTube, and Pinterest.
Ability to conduct market research and present reports.
Demonstrated proficiency in digital marketing techniques, technologies, and solutions.
Knowledge of printing procedures and requirements.
Capable of utilizing creative mediums, photography, videography, and storytelling.
General knowledge of all office equipment and Microsoft Office. Must have a cell phone and a valid driver’s
Support staff, management, volunteer, and donor communications by serving as the Director of
Marketing & Public Relations.
Mentor, manage, and partner with marketing and communication staff to enhance our brand and
Coordinate and deliver timely, accurate, and understandable information for various audiences
through press releases, newsletters, signage, brochures, social media postings, and other public
communications. This includes a bi-annual printed magazine as well as a bi-monthly e-newsletter.
Develop and execute an annual marketing plan, including event promotions, program marketing, public
relations, and donor and volunteer relations.
Responsible for the achievement of marketing/communications using annual goals and financial/budget
Provide leadership in support of Children’s Harbor’s branding initiatives and creative branding projects,
collaborating with leaders across programs.
Work with leadership to execute media relations strategy by maintaining excellent media contact
relationships, writing and distributing news releases, and/or preparing and distributing media materials.
Respond to local media inquiries and provide approved information as appropriate. Represent and acts on
the CEO’s behalf to the media when appropriate.
Provide public relations counsel to leadership to ensure that the public relations impact is considered in all
important decisions. Monitor community issues, trends, and events, predict consequences, and advise the
CEO and other management on planned programs of action.
Manage and update the website, digital marketing efforts, and social media presence to support brand and
Oversee and manage selected outside agencies such as printers/ad agencies contracted on
behalf of Children’s Harbor and report on progress or quality control issues.
Understanding design needs, including approval of collateral materials and ensuring alignment and
adherence to Children’s Harbor branding guidelines.
Be a visible, dynamic, and involved Children’s Harbor community participant. Develop familiarity with all
areas of operations.
Foster a work environment that encourages creativity, innovation, professionalism, and a service-oriented
approach to serving colleagues.
Remain competent and current through self-directed professional reading, developing professional
contacts with colleagues, attending professional development courses, and appropriate training in pediatric
health and non-profit communications.
Support a culture of continual improvement, displaying a willingness to evolve, adapt and forge new
solutions that improve operational efficiency and/or effectiveness.
ACCOUNTABILITY: Supervised by the Senior Director of Donor Engagement. Reports to Chief Executive Officer.
Alert, friendly, and unassuming, with a sense of humor and capable of communicating with staff, management,
donors, board members, patients, and the general public. Extremely high integrity and ability to maintain the
confidentiality of all information received. Must exercise good judgment, have a high level of initiative, and require
very little supervision. Must have a high level of professionalism in his/her attitude and interactions and
understanding of our mission as a whole, as well as the mission of each program and initiative.
To apply, submit a cover letter and resume to Rhonda White at firstname.lastname@example.org