Southwest International Trucks
is hiring a detail orientated
Marketing Specialist in Dallas, Texas
with a growth mindset. The
on-site 100% of the time
With Access To Full Benefits And Company Incentives.
Marketing Specialist Job Responsibilities
Strategize, develop, and implement innovative marketing and promotional campaigns as well as traditional campaigns (billboards, radio, trade magazines, etc).
Visits and gets to know managers at all locations across DFW to accurately strategize a marketing plan.
Establish and build dealership brands; cross-selling vital dealership offerings for multiple locations.
Attends Trade Shows and customer events/training including advertising, scheduling, preparation, and follow-up on customer prospects.
Develops, executes, and maintains a social media program to stimulate traffic, brand awareness and create buzz.
Manage use of CRM tool and coordinate development and maintenance of the customer database.
Measurement of marketing effectiveness (traffic, leads, sales) utilizing KPI’s (key performance indicators)
Design and distribute monthly and quarterly flyers, customer calendars, product literature, employee newsletter, direct mail, invoice inserts, sales blitzes etc.
Manage company website content, search engine optimization and search engine advertising.
Develop and execute customer email campaigns for new products, promotions, and events.
Direct and monitor customer feedback survey and response program.
Coordinate charitable giving.
Develop and manage dealer marketing budget.
Plan and execute all customer receptions and events, company lunches, employee events, and meetings.
Harmonizes with department managers to create and maintain effective and attractive displays within their department and dealership signage.
Develop scripts for Dealer-led telemarketing efforts, on-hold messages, after-hours, and holidays.
Works directly with vendors, manufacturers, and co-op funds to obtain competitive bids for all marketing materials and branded merchandise.
Grows customer leads database via various avenues of research (i.e., website mining, purchasing customer lists, etc.)
Performs any special assignments and duties required by Management
Marketing Specialist Requirements
MUST HAVE A DEGREE IN MARKETING OR RELATED FIELD
Willingness to learn and grow within the company
Good verbal, listening and written communication skills with
effective proofreading skills.
Solid computer skills--must be able to produce marketing materials utilizing various programs and vendors
Ability to problem solve in an efficient and effective manner
MUST work ON-SITE in Dallas, TX
Marketing Specialist Compensation
$50,000-$60,000/yr depending on experience
Full access to benefits package outlined below
Marketing Specialist Schedule
Choice of HMO or PPO Healthcare Options
Voluntary Dental and Vision
Pre-tax Premium Plan
Fully Paid Life and AD&D Insurance Policy
Fully Paid Short-Term Disability
Voluntary Life and AD&D Insurance Benefits
Voluntary Long-Term Disability
Company provided Employee Assistance Plan (EAP)
Employee Appreciation Benefits
401K Retirement Plan
PTO for New Hires
Vacation and Personal Time Off (PTO) up to 5 weeks
Company-Paid Holidays (8)
Other Paid Leaves: Maternity and Paternity Leave, Jury Duty, and Bereavement
Opportunity for Advancement
Referral rewards program
About The Company
we are committed to providing our customers with total transportation services, while doing it better than anyone around. We have been in business under current ownership for over 40 years. Although Southwest International is one of International's largest dealership groups, we are locally owned and operated. What separates us from the pack is that everyone at Southwest International is focused on what we call the Three C's: Customer, Cooperation, and Can Do.
Southwest International Trucks is an Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or as a qualified individual with disability.
TO JOIN OUR TEAM - APPLY NOW!