Position Overview: The Email Marketing Specialist we are seeking will play a pivotal role in expanding and enhancing our newsletter program. Currently, we send out a monthly newsletter, but our goal is to increase the frequency to multiple sends per month, while also ramping up customization, personalization, and internationalization, including translation into multiple languages. This role will require close collaboration with our speaker's immediate team, cross-functional stakeholders, and various departments to gather necessary information and submissions for newsletter content.
Key Responsibilities:
- Grow and improve the newsletter program, increasing both frequency and quality.
- Collaborate closely with marketing managers, marketing operations, data analytics, and product marketing teams.
- Analyze email data, extract insights, and apply them to improve email campaigns.
- Manage different versions of newsletters based on segmentation, personalization, and global considerations.
- Create and execute personalized and segmented email marketing campaigns.
- Work closely with cross-functional teams to gather necessary content and information for newsletters.
Top Skills:
- Email Marketing Expertise: Strong background in email marketing, including campaign management and optimization.
- Data Proficiency: Ability to interpret email data and extract insights to improve email marketing strategies.
- Detail-Oriented: Meticulous attention to detail in managing various newsletter versions based on segmentation and personalization.
- Soft Skills: Cross-functional collaboration, proactive and creative mindset, strong communication skills.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in email marketing, preferably including newsletter programs.
- Proficiency in email marketing tools and platforms.
- Strong analytical skills and ability to work with data.
- Excellent written and verbal communication skills.
- Proactive and creative problem-solving abilities.
- Ability to work collaboratively in a cross-functional team environment.