Director, Marketing & Communications
The Boston Society for Architecture (BSA) is member-led association and one of the oldest and largest chapters of the American Institute of Architects (AIA) in the United States. The BSA is committed to professional development for its members, advocacy on behalf of great design, and sharing an appreciation for the built environment with the public at large. Comprised of world-renowned architects, designers, engineers, builders, and other industry professionals, we benefit from a committed membership who are some of the leading thinkers and innovators in professional practice today. Established in 1867, the BSA today consists of nearly 4,000 members and produces a diverse array of content for programs and publications. Its partner organization, the BSA Foundation, supports the civic and public outreach of the architectural community. The BSA operates as a convener, educator, and action leader to ensure that the power of design is fully employed in creating solutions to the equity and climate crises of our time.
The BSA is currently recruiting for a new Director of Marketing & Communications.
A member of Boston Society for Architecture’s (BSA) senior leadership team, the Director, Marketing and Communications (Director) provides leadership and vision for the organization's marketing and communications strategy and works closely with the Executive Director, senior leadership team, Board, and community stakeholders to support BSA’s unique mission and programs. This person will play a key role in developing and implementing a broad comprehensive, and strategic marketing and communication plan designed to increase the visibility and reputation of BSA and promote engagement, membership, and fundraising that is consistent with our mission to improve the quality of life for Boston-area residents by championing innovation in the built environment. The Director is responsible for developing a comprehensive outreach strategy for BSA that includes messaging to stakeholders, media relationship management, digital marketing, and the coordinated dissemination of information.
- Develop marketing and communications plans, digital marketing strategy and public relations strategy to support the organization’s various initiatives.
- Develop and execute a brand presence that reflects BSA’s important and unique role in the architecture community in the Greater Boston area.
- Cultivate media relationships to promote BSA’s mission, programs and initiatives to key audiences.
- Oversee the organization’s online presence, including website, digital and social media.
- Manage the production of a variety of marketing and PR materials, including the BSA newsletter(s), designed to increase the BSA's visibility and competitive positioning, and to enhance the public's perception of the organization.
- Implement and nurture the use of marketing technology, using data analytics to drive key business decisions.
- Manage and develop the Marketing and Communications team to ensure goal achievement and smooth departmental operations.
- Manage department budget; source external consultants when needed.
- Collaborate with internal stakeholders gaining a deep understanding of target audiences; ensure content marketing strategy.
- Develop effective relationships with internal and external stakeholders, the media, and other key audiences.
- Present marketing performance updates to the Executive Director and the Board; lead related discussions and negotiations related to marketing and communications.
- Utilize strategies to engage all audiences, with particular outreach to young professionals.
- Support all internal team members and departments in accomplishing the organization’s mission, vision, and goals.
- Perform other duties as assigned by the Executive Director.
- Bachelor’s degree required in Marketing and Communications or related field.
- 5-7 years of experience in marketing, public relations or a related field.
- 2-3 years of team management experience.
· Demonstrated experience with photography, videography, website content management and design, and social media marketing.
- Non-profit marketing and communications experience preferred.
- Knowledge and/or experience in the architecture or urban planning sector helpful.
· Ability to create and translate strategic plans into processes and programs that will achieve the targeted results.
· Excellent written and verbal communication skills; effective and persuasive presentation skills.
· Proven ability to effectively lead, manage, and inspire a collaborative team that has multiple projects and deliverables.
· Ability to influence and engage a wide range of constituents and build long-term relationships.
· Proven track record as a marketing leader who successfully meets goals and deadlines.
· Strong organizational skills and excellent attention to detail.
· Creative and artistic vision and direction.
· Ability to think creatively and problem solve effectively.
· Ability to manage a budget.
· Ability to produce marketing reports/metrics for leadership in support of meeting business goals and strategy.
· Commitment to BSA's mission and vision.
· A demonstrated commitment to diversity, equity and inclusion.
The BSA offers competitive salaries and a comprehensive benefits package (including paid time off; medical/dental/vision insurance; 100% employer-paid life and disability insurance; 401(K) retirement; professional development funding; and charitable contribution match). We also offer a healthy work-life balance that includes a hybrid work environment (in office on Tuesdays and one other day of your choosing). When you join BSA, you will be working with a talented and diverse group of professionals who are committed to the mission of the BSA.
For more information, visit architects.org or architects.org/foundation.
To apply for this position, please submit resume and cover letter to email@example.com.
The BSA is an equal opportunity employer. The BSA is passionate about fostering a diverse, inclusive and respectful work environment. Applicants of all backgrounds of race, color, religion, sex, gender identity and/or expression, sexual orientation, education, national origin, marital status, genetics, disability, age, veteran status, and other diverse backgrounds are encouraged to apply. Candidates must be authorized to work in the United States.