International Consumer Products Associate (External Agency)

National Football League (NFL) • Full-time • New York, NY, US • 1m ago

Job Description

The position’s primary focus will be the development, execution, and delivery of the annual and multi-year business plans on the consumer products business through operational support, gaming/new tech growth, and oversight of the Canada CP business.

Operations

Oversee royalty management system for int’l CP, including data analysis.
Support quarterly forecasting across the business.
Lead the development of insight-based sales toolkits to share with partners.
Maintain master licensee list, including MG’s, contractual marketing spend, contractual tickets, etc.
Manage and track promotional product allocation.
Manage and track CP marketing budget.
Lead weekly/monthly business reporting across key pillars including Ecom and Gaming.
Work with Legal on trademark clearance/registration.
Create and maintain a product portfolio of international-only programs to showcase cross-org.
Assist with cross-functional key initiatives – i.e. creative asset distribution, NFL Flag support, etc.
Manage new agreement routing and execution.

Gaming/New Tech

Assist in driving int’l relationships with NFL’s largest gaming partner.
Partner with the Domestic CP team on new global deal execution.
Oversee int’l unique asset development with gaming partners.
Oversee local marketing and activations with gaming partners.
Communicate programs broadly across int’l groups through a monthly newsletter.
Lead on gaming/new tech partner reporting.

Canada

Support execution of key global partner initiatives – i.e. marketing campaigns, retailer events, assortment expansion.
Partner with the local marketing team on CP activations and execution.
Continuously develop and implement product and retail segment strategy.
Lead and manage local relationships with global consumer product partners.
Manage local licensee portfolio and relationships.
Identify new business opportunities.
Provide annual and multi-year forecasting throughout the year.
Lead local CP programs with GMP Clubs.
Oversee new products, marketing creative approvals, and royalty reporting within approval systems.

Special Skills & Ability

Minimum 5 years of licensing or consumer product experience – gaming and cross-category a plus
Excellent communication and relationship management skills
Ability to work collaboratively internally and with global partners
Experience in matrixed reporting within the global business structure
Experience working with a mix of global and local product partners
General knowledge of the NFL fan base
Understand trends in product and product marketing
Experience in social media and influencer programs
Strong understanding of utilizing consumer insights to build consumer product marketing tactics
Ability to anticipate problems and solutions, to find efficiencies
Ability to influence within an organization