Join a three-year-old growing-commerce company specializing in fashion, homeware, tabletop & gifts. The Avenue by Lyndsey Zorich is a female-led, Houston owned business that has disrupted the market in online retail with distinctive content creation and an incredibly curated offering of goods highlighting small brands, artists, and makers to our incredible customers. Joining The Avenue at this state offers potential for significant opportunity as we continue to scale growth of our brand.
- Direct all marketing efforts — social media, newsletters, app and other sales-related revenue streams
- Build weekly marketing meeting agendas to highlight key wins from department, areas needing improvement, deliverables needed from team members and takeaways to inform business’s next steps and plans to meet 2023 goals
- Keep a strong pulse on orders — what is selling and why, when things are selling, effective strategies on all platforms (social, newsletter, app). Communicate findings and feedback to internal team to foster collaborative, cross-functional culture all dedicated to sales goals
- Monitor ROI and capture key metrics across all platforms — Instagram, emails, push notifications
- Create unique, elevated templates for email & social media
- Coordinate all giveaway deliverables and schedule appropriately
- Build strategic plans around key commerce days/holidays
- Determine various new revenue streams and strategies to implement during each quarter - TikTok, LTK, DM clienteling, PR, subscription service, Pinterest, mailers, etc
- Serve as main point-of-contact and liaison for paid marketing team: assess data, create assets based on success of data, monitor audiences and review Google analytics to optimize paid media efficiency
- Make suggestions for optimal spend based on agency data, industry findings and financial position
- Be a team player and work with all members to create a beautiful corner on the Internet with exceptional customer service, a kindness culture and passion for building a small brand
Join a growing start-up and learn the ins and outs of a scaling entrepreneurial business.
Employee discount from The Avenue products.
Unlimited vacation days.