We are seeking a talented and creative Digital Marketing Specialist who will play a key role in crafting and executing our digital marketing strategy. This role will be primarily responsible for enhancing our website content, improving our presence on LinkedIn, and curating engaging newsletters and blog posts that resonate with our target audience. The ideal candidate will be a digital marketing expert with a passion for technology and a knack for creating compelling content to drive our online marketing efforts.
- Develop and implement a comprehensive digital marketing strategy to increase brand awareness, engagement, and lead generation.
- Create, curate, and regularly distribute informative and engaging newsletters to our client base, prospects, and partners.
- Generate high-quality, SEO-optimized content for posts, articles, and newsletters.
- Write, proofread, and edit all marketing materials, publications, emails, website, and social content.
- Identify and segment the target audience on LinkedIn and within the newsletter subscriber list.
- Utilize analytics tools to monitor and assess the performance of campaigns, newsletters, and blog posts, making data-driven decisions to optimize strategies.
- Collaborate with other departments to align digital marketing efforts with broader marketing and business objectives.
- Keep up to date with industry trends, emerging platforms, and best practices to ensure our digital marketing strategy remains innovative and competitive.
- Drive lead generation through various campaigns and newsletter signup forms.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing with a strong focus on LinkedIn and newsletter campaigns.
- Proficiency in marketing automation tools and analytics platforms.
- Excellent copywriting and content creation skills.
- Strong knowledge of social media trends and algorithms.
- Self-motivated, creative, and results-driven.
- Exceptional communication and interpersonal skills.
- Ability to manage multiple projects and meet deadlines.