Digital Marketing Coordinator

Digital Marketing Coordinator 

JOB OVERVIEW:

Observer Media is seeking a dynamic and detail-oriented Digital Marketing Coordinator to support the development and implementation of strategic digital marketing initiatives. This role offers an exciting growth opportunity for individuals with a passion for social media, data-driven marketing, and a desire to contribute to the success of an innovative player in the media industry.

RESPONSIBILITIES:

• Create and execute organic and paid cross-channel marketing campaigns that increase readers, event attendees and newsletter subscribers.
• Coordinate with the marketing and revenue operations teams to manage digital marketing campaigns around editorial features, ensuring that promotional and sponsor assets are created and trafficked for web, email, and social media.
• Collaborate with the product and marketing teams to execute on newsletter audience development campaigns, including on social media, email, and other paid media platforms.
• Support the development and execution of email marketing campaigns, including drafting emails, managing subscriber lists, and analyzing campaign performance.
• Coordinate organic and paid social media for Observer Media to grow followers, engagement & traffic.
• Manage organic and paid social media posting and campaigns.
• Capture and promote social media content from our live and virtual events. 
• Build and manage digital marketing campaigns with the revenue operations team’s insights to meet client custom content viewership goals.
• Manage cross-platform operations and reporting for Observer Media to support brand development and platform growth.
• Lead social media analytics and reporting, making recommendations to increase followers, engagement and referral traffic.
• Report on cross-channel promotional and lead generation campaign performance to optimize revenue marketing outreach.
• Produce social media campaigns to support editorial, events & sales.
• Execute daily new and evergreen posts in partnership with the marketing and editorial teams to increase readership of editorial features.
• Perform audience monitoring and engagement initiatives via Hootsuite, SocialFlow, and native social platforms to grow followers and on-platform engagement.
• Draft sales marketing posts to increase event and editorial sponsorship inquiries.
• Develop quarterly social media marketing audience analysis and audit.
• Collaborate with the marketing team to produce a quarterly analysis of competitors and opportunities for our brand growth across marketing channels.
• Maintain regular knowledge of key cultural and social media trends & resources to provide the team with real-time insights through industry news and competitive research.
• Provide campaign management and branding support across teams. 
• Assist with incoming requests from the Sales, Editorial, Revenue Operations, and Marketing team.
• Negotiate with and manage marketing vendors for optimal results.
• Assist the marketing team with ad-hoc projects as needed.

QUALIFICAITONS:

• Bachelor's degree in Marketing, Business, or a related field
• Demonstrated 3+ years of experience with major social media platforms (Instagram, Facebook, TikTok, YouTube, X) as well as proficiency in email, the Google Suite, and generally web savvy
• 3+ years of experience developing visual and text assets for social media and email campaigns
• 3+ years of experience managing multiple projects and timelines
• Proficiency in using data analysis tools, social media management platforms such as Hootsuite, Salesforce.com, and email platforms
• Excellent communication skills, both written and verbal
• Strong analytical skills with the ability to interpret data and make informed recommendations
• Flexibility and ability to work independently and collaboratively in a fast-paced environment
• Proven ability to build and maintain productive relationships with cross-functional teams

PREFERRED SKILLS:

• Experience with graphic design and the Adobe Suite
• Video/photo editing experience

SALARY RANGE: $55,000 - $70,000 per year (based on experience and skills) 

HOW TO APPLY:

Interested candidates are invited to submit their resume and a cover letter highlighting their relevant experience to marketingjobs@commercialobserver.com. Please include "Digital Marketing Coordinator Application – Observer Media" in the subject line. Selected candidates will be contacted.