Assistant Press Secretary (Assistant Director, Communications), Marketing & Communications

About NYC Health + Hospitals:

Empower Every New Yorker — Without Exception — to Live the Healthiest Life Possible

NYC Health + Hospitals is the largest public health care system in the United States. We provide essential outpatient, inpatient and home-based services to more than one million New Yorkers every year across the city’s five boroughs. Our large health system consists of ambulatory centers, acute care centers, post-acute care/long-term care, rehabilitation programs, Home Care, and Correctional Health Services. Our diverse workforce is uniquely focused on empowering New Yorkers, without exception, to live the healthiest life possible.

At NYC Health + Hospitals, our mission is to deliver high quality care health services, without exception. Every employee takes a person-centered approach that exemplifies the ICARE values (Integrity, Compassion, Accountability, Respect, and Excellence) through empathic communication and partnerships between all persons.

Job Description:

NYC Health + Hospitals is seeking an Assistant/Deputy Press Secretary to support the busy, fast-paced health system press office operation. Under the direction of the Assistant Vice President, the Assistant/Deputy Press Secretary will be responsible for developing proactive strategies to generate news media coverage and public awareness of the health system’s initiatives, activities, and its comprehensive, multi-year redesign to build a competitive, sustainable organization that will continue to offer high-quality and accessible health care to the people of New York City.

• Help manage high volume of incoming media inquiries and coordinate responses.

• Identify and package success stories to pitch to appropriate print, radio, TV, industry press – with particular focus on ethnic and community press.

• Coordinate press conferences, briefings and events.

• Write multiple press releases weekly, as well as other briefing materials, media statements, letters to editor, feature stories for employee newsletter.

• Work closely with digital content and marketing staff to develop coordinated, comprehensive communication strategies.

• Counsel and provide guidance on media strategies and press opportunities to hospital-based public affairs staff, clinical leaders and executive staff across the health system.

• Monitor media coverage; compile daily news clips and weekly reports.

• Support other writing and special projects as appropriate.

Minimum Qualifications:

1. A Baccalaureate Degree from an accredited college in Business Administration, Management, Public Administration, Marketing or an approved related discipline; and,

2. Four years of responsible public relations experience involving the press and communications media, employee communications, community affairs, educational affairs, public information, corporate and business affairs, governmental and legislative affairs; or,

3. A satisfactory equivalent.

Department Preferences

• Excellent writer with knowledge of what makes news.
• Ability to translate health industry concepts into lucid, concise messages for the media and public.
• Self-starter with the ability to manage multiple projects at once.
• Established news media relationships.
• Excellent writing, editing and verbal communication skills.
• Ability to work quickly to meet demands of 24/7 news cycle; work flexible hours.
• Knowledge of NYC media, government and public health issues.

NYC Health and Hospitals offers a competitive benefits package that includes:

• Comprehensive Health Benefits for employees hired to work 20+ hrs. per week.
• Retirement Savings and Pension Plans
• Loan Forgiveness Programs for eligible employees.
• Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
• College tuition discounts and professional development opportunities
• Multiple employee discounts programs
• Perform other related duties.