Marketing Manager, Community Relations, Full-Time, Days

Marketing Manager, Community Relations, Full-Time, Days Greenbrae, CA

ABOUT MARINHEALTH a UCSF Affiliate

Come and be a part of our healing team at the award-winning MarinHealth! Ranked in the top 3% of general hospitals in the country, we have made great strides since returning to our roots as an independent hospital. As Marin County’s only acute hospital and a vital resource for a wide range of essential health care services, it is our mission—and our passion—to excel in every medical specialty. We attract the finest physicians and employees who appreciate having the best of both worlds: the resources and medical sophistication of an academic medical center combined with the personalized, caring touch of an independent hospital. We have an exceptionally collaborative team that adheres to the highest service excellence standards to ensure that we deliver world-class, personalized care to patients. Our Joint-Commission accredited hospital has won numerous awards and certifications in delivering best-in-class health care in the San Francisco Bay Area.

What We Offer

MarinHealth offers a generous suite of employee benefits, which includes a comprehensive and rich health benefits program (medical, dental, vision and prescription plans). Our robust Wellness @ Work program (e.g. onsite health & fitness classes, discounts, etc) also promotes a healthier lifestyle for employees and to support you on your Healthy Healer journey. Other benefits include, but are not limited to, a 403(b) contribution plan and company-funded retirement plan, life insurance, vacation, holiday and sick leave, which you will start accruing immediately. Our benefits are highly competitive and considered to be one of the best in the Bay Area! Find your healing place at MarinHealth.

External hires are subject to a background check and pre-employment medical screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with federal, state and local laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classifications protected by federal, state & local laws.

JOB SUMMARY:

The Marketing Manager works with the marketing team to develop integrated marketing campaigns that include print, direct mail, radio, video production, events, digital marketing, emails (sent via Salesforce), and social media based on designated timelines and budgets.

JOB SPECIFICATIONS:

EDUCATION

• Bachelor’s degree in a related field is required
• Master’s degree preferred
  
  
  

Experience

• Minimum of five years’ experience in marketing or ad agency setting required
• Salesforce email implementation and healthcare experience preferred
  
  
  

Prerequisite Skills

• Intermediate skills with Microsoft Office, Adobe Acrobat Pro, Salesforce, and Constant Contact required
  
  
  

LICENSE/REGISTRATION/CERTIFICATION:

• Valid California Drivers License required
  
  
  

PRIMARY CUSTOMER SERVED:

• This position is not a patient care position, and as such, this section does not apply
  
  
  

PATIENT PRIVACY (HIPAA Compliance):

• This position is not a patient care position, and as such, this section does not apply.
  
  
  

DUTIES AND RESPONSIBILITIES:

ESSENTIAL (not Modifiable)

• Works with and directs the activities of various stakeholders and outside contractors using professional discretion and independent judgment
• Co-manages hospital website content with the Digital Assets Manager to align content with approved messaging and promotional campaigns. Obtains necessary approvals from physicians and service line stakeholders. Works with the marketing team and professional agencies to develop ads, brochures, flyers, posters, emails, and direct mail pieces that support the promotion of specific services offered by the Hospital and its affiliated clinics; coordinates production of marketing-related materials.
• Works with the marketing and recruiting team to onboard physicians and advanced practice providers to onboard physicians. This may include print, direct mail, email marketing, screensavers, podcasts, social media and other tactics as deemed appropriate depending on the specialty and clinic.
• Manages public relations for designated service lines, including writing press releases showcasing the service
• Ensures all communication meets the outlined messaging, graphics, and brand standards.
• Supports the team in creating communications, planning and participating in community events, and writing and editing press releases and newsletter announcements.
• Tracks and reports on all marketing and promotions efforts to ensure better decision-making and understanding of the ROI on all marketing and promotions activities.
  
  
  

SECONDARY (modifiable):

• Ability to develop professional relationships in all aspects of the position, resulting in stable, consistent, reliable, and courteous communication when dealing with other internal and external stakeholders, physicians, and vendors.
• Proven ability to multi-task and develop effective and engaging communications that achieve organizational goals.
• Superior time management, project management, organizational and communications skills, and ability to influence and coordinate the efforts of other employees in support of communications initiatives.
• Creative, strong communications, planning, and implementation skills, including the ability to direct and review all creative and editorial work associated with the marketing of service lines.
• High verbal and written communication skills, ability to present and propose ideas effectively.
• Demonstrated ability to prepare accurate budgets and effectively manage expenses.
  
  
  

MarinHealth remains committed to the health and safety of our employees, patients, and the entire community. As such, MarinHealth requires employees to receive all required immunizations, including, MMR, flu (seasonal availability), and COVID-19 vaccine + booster, as a condition of employment and annually thereafter, as required. Any exemptions from these requirements may be granted for limited and specific situations.

The compensation for this role listed on this posting is in compliance with applicable law. The selected candidate’s compensation will be determined based on the individual’s skills, experience, internal/market equity factors, and qualifications. This posted minimum and maximum range represents the minimum and maximum of what we reasonably expect to compensate for the position. Furthermore, all compensation decisions are ultimately determined in accordance with our compensation philosophy. Compensation for positions covered by collective bargaining agreements are governed by the agreements in the aforementioned document.

Additional Information

• Department: 8630 - Community Relations
• Job Schedule: Full Time - 40 hours/week
• Job Shift: Day
• Hours per Two-Week Period: 80
• Shift Hours: 8 Hour Shift
• Job Number: 12980 - EXTBD