Marketing Manager II: 24-00660

Primary Skills: Email Marketer, Segmentation,Personalization ,Data

Duration: 4 Months (Possible Extension)

Contract Type: W2 Only

Location: Atlanta GA

Pay Range:$50.00 - $55.00 per hour

TALK to a recruiter NOW: CONTACT Tanvi at 408-618-5953

Grow Your Skills by Working with Industry Leaders”

Job Responsibilities

• Work cross-functionally to manage and execute a regular cadence of customer newsletters and personalized campaigns using customer data - Build and maintain a comprehensive annual campaign calendar for the newsletter program in partnership with cross-functional and internal stakeholders.
• Support the internationalization of lifecycle marketing campaigns through detailed project planning, budget tracking, collaboration, and execution - Incorporate test & learn strategies into your initiatives by implementing measurement best practices and partnering with the Analytics team to measure lift on KPIs
• Partner with Marketing Operations to plan and manage the end-to-end process of multi-channel campaigns, using the right technology and data to amplify the strategy.
• Collaborate with Product Marketing to ensure we’re communicating the right value prop, market context and product features for key segments and markets.
• Partner closely with analytics and use customer behavior and data insights to design triggered communications such as feature abandon series and upgrade series targeting customers when they become eligible for advanced features.
  
  

JOB REQUIREMENTS:

• You have 4+ yrs experience in Lifecycle/Email marketing, with a preference for candidates that have worked on newsletters or retention and churn prevention.
• You have a proven ability utilizing key customer and behavioral data to drive compelling and relevant customer communications strategies that drive business impact - Experience with utilizing dynamic content and audience segmentation to develop relevant and personalized messaging.
• You are familiar with, and adept at implementing, testing best practices that ensure your campaigns are measured against company KPIs, and are constantly iterating based on those results - You are customer obsessed and understand the need to put customers at the center of all programs.
• You are a self-starter and with a bias for action - You are extremely organized, dependable and a stickler for the details.
• You are flexible and adaptive to change with the ability to multitask in a fast-paced environment - Prior experience with B2B SaaS products, and specifically SaaS based marketing solutions, a plus.
  
  

CALL NOW: Tanvi at 408-618-5953

About Akraya

"Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today!"