Social Media Strategist

As a Social Media Strategist you are responsible for all things social: content, strategy, copywriting, video, imagery, data analytics, and marketing campaigns. The ideal candidate should have an excellent view and experience of wider marketing measurement and a good understanding of where social can play a role in that mix. Furthermore, exceptional oral and written communication skills and is able to develop engaging content. You should be a natural born communicator with great customer service skills and the ability to moderate online and offline conversations internally, with our client, and if needed with the community. We are looking for something with work experience within an agency and a flair for strategic thinking and a drive to innovate.

Roles & Responsibilities

• Laddering social data up to business goals to demonstrate how campaigns have solved clients’ business problems.
• Paid social advertising (canvas-use, segmentation, best practices, campaign management & assisting media manager) would be a huge plus
• Ability to understand conversion, KPI, and lead generation opportunities.
• Demonstrating a prowess for storytelling, and a vision for what final deliverables will look like, being able to deliver a streamlined and easy-to-digest final deliverable with a clear narrative for clients.This means building and working with senior team members on scope deliverables.
• Designing innovative mixed-methodology studies that prove the value of our work and ultimately unlock creative opportunities for the agency.

Day to Day

• Ability to effectively schedule and manage a team on postings (covering organic and paid)
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
• Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
• Ability to interpret website traffic and online customer engagement metrics
• Working with creatives and copywriters across captions/hashtags/imagery & creative performance discussions when needed
• Understanding organic social and how to increase reach, response rates, consumer interaction, and other KPI's
• Work with our in-house creative teams to create engaging video, copy and photography assets for social media channels
• Monitor / create a way of managing data and analysis to report and present on feedback / online reviews / metrics across the social media landscape in regards to current client’s under social media contracts

Experience

• 3-5 years of experience in creative and digital agency roles focusing on social and marketing with proven experience managing and building social teams.
• Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
• Strong analytical skills to easily tap into big picture thinking when it comes to social media content, campaigns, and activations
• Ability to share creative ideas and work collaboratively to execute
• Excellent communication and interpersonal skills
• Ability to adapt and adjust planned work by analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters