Senior Marketing Manager

Job Title: Senior Marketing Manager

Department: Marketing

Reports To: Marketing Director

FLSA Status: Exempt

SUMMARY:

The Marketing Manager is responsible for implementing brand standards, driving qualified traffic, and maintaining or increasing occupancy. Oversees collateral production and graphic design; copywrites and edits content; develops, approves, and implements a successful business marketing plan for the hotel through the strategic use of social media, digital and print advertising, events, and other channels. The position works collaboratively with a creative team.

RESPONSIBILITIES:

• Initiates creative marketing ideas, guerilla marketing ideas, and business development initiatives focused on driving quality leads and increasing community engagement.
• Analyzes and optimizes lead source tracking, traffic, and campaign effectiveness.
• Manages marketing collateral and branded items reorders.
• Creates monthly event calendars for the hotel, together with on-site teams, and oversees planning and success of hotel events.
• Coordinates photo/video shoots; compiles and maintains photo, video, and other collateral libraries.
• Monitors online reputation and reviews and ensures management is aware of any issues; proposes responses for online reviews.
• Review the property website regularly and cross-check with management for accuracy.
• Actively manages online presence including Yelp, Wikipedia, and ILS listings (Zillow, apartments.com, etc.)
• Set up communication with hotel guests such as surveys, event announcements, and hotel announcements.
• Defines yearly marketing budgets with the Marketing Director for management approval.
• Requests, reviews, and negotiates media, and other third-party contracts.
• Codes marketing expenditures, processes invoices for payment and tracks against budget.
• Creates and analyzes market research reports with the Marketing Director.
• Composes employee newsletter content.
• Approves social media content and occasionally manages influencer engagement.
• Other duties as assigned by management.

QUALIFICATIONS:

• Minimum 3 years of hotel marketing experience.
• Digital advertising and social media management experience.
• Experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat Pro) and Sketch.
• Strong attention to detail and a strong sense of what will be "on-brand."
• Strong ability to troubleshoot, adapt, and problem-solve.
• Flexible to the hotel's changing needs and priorities.
• Condo/Hotel experience preferred.
• Experience with pre-opening preferred.
• Ability to work flexible hours, including evenings and weekends.

EDUCATION:

• A degree in Art/Graphic Design/Visual Communications/related field, or equivalent experience.

LANGUAGE SKILLS:

· Excellent verbal and written communication skills in English and Spanish (preferred).

REASONING ABILITY:

• Excellent verbal and written communication skills, with the ability to interact effectively with guests, associates, and external partners.
• Ability to work well under pressure and respond quickly and effectively to emergencies.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Sit for long periods.
• See details of objects that are less than a few feet away.
• See differences between colors, shades, and brightness

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This job is primarily performed in an office environment with a moderate noise level. While performing the duties of this job, the employee is required to frequently inspect inside and outside areas of the property location and may be exposed to ongoing construction and various weather conditions. The noise level in the work environment may range from moderate to loud.

We are an EEO Company that provides a competitive salary and comprehensive benefits package to all full-time regular Employees.

The above job description describes the primary duties and qualifications for this position. The company reserves the right to modify, add, or remove duties and other duties as necessary.

This candidate for this position is an at-will employee and subject to termination with or without cause or notice.