Public Information Manager

Job Responsibilities

The Public Information Manager will serve as a member of the Agency’s Communications team. This position will be responsible for planning, developing and deploying one or more aspects of the comprehensive strategy to facilitate effective, timely and impactful informational or educational communications that enable the agency to engage with its respective audiences using appropriate traditional and digital communications platforms.

• Executes the deployment of agency communications, publications (traditional and digital), social media strategies, graphic design, and branding to ensure accuracy, consistency, clarity and effectiveness. Develops and provides accurate, timely and transparent media research and responses and prepares agency spokesperson and staff to participate in on-camera interviews, while protecting the agency's brand, image and reputation.
• Tracks media coverage, maintains media contact database, generates reports detailing media coverage, and identifies opportunities for additional earned media. Performs specialized research related to inquiries, drafts responses and assists with the review and approval process.
• Works with Communications team to create relevant content for all digital platforms including web copy, social media posts, press releases, newsletter articles, video talking points and speaking engagement remarks. Leads monitoring of agency web and digital presence to include SEO and digital engagement and performance.
• Works with staff and external vendors to achieve agency communications goals, including development and management of program marketing, website management, social media, SEO, collateral materials, press releases, internal and external materials.
• Plans and represents the agency at external outreach and grass roots efforts.
  
  

Minimum And Additional Requirements

Agency Minimum Qualifications :

A bachelor's degree in communications, journalism, public relations, marketing or related field and a minimum of 4 years of relevant experience. Experience covering business, banking, finance or state government is a plus.

Excellent written and oral communication skills; experience in brand building through social media to garner engagement, support and positive exposure for the agency. Excellent interpersonal skills. Strong in Microsoft Office products as well as web content management, media monitoring and SEO systems.

Must be strong team player and self-starter, willing to multi-task, follow appropriate procedures, escalate items to leadership in timely fashion for resolution. Detailed-oriented with strong time management and organizational skills. Able to work under the pressure of meeting pre-established deadlines and on occasion, may be called to work hours outside a standard business schedule to complete priority work assignments.

Ability to motivate and contribute in a team-oriented , collaborative environment, with strong customer service orientation. Strong analytical, evaluative and problem-solving abilities.

• Candidates must specifically meet the Agency Minimum Requirements or an equivalent combination of education and experience to be considered for this position.
  
  

Additional Requirements

The State Treasurer's Office promotes a culture that is a fast-paced environment that supports high performance, exceptional work product, accountability and collaboration.

Knowledge of basic journalistic principles and practices for information dissemination. Ability to establish and maintain relationships with local, state and national media. Knowledge of social media platforms and how to use those platforms to disseminate information and communicate with the public. Ability to write, edit and produce publications for various formats and mediums. Ability to effectively communicate orally and through the written word. Ability to understand and maintain agency brands and the accurate deployment of those brands in various marketing collateral outputs.

May require occasional in-state travel and very limited overnight travel. Must be able to safely lift and carry files, books and reports weighing up to 25 lbs. Must be able to sit, stand, and walk for intermittent periods of time. Must be able to reach, bend, and twist at the waist to perform filing, desk work and operate general office equipment.

Preferred Qualifications

Preferred Requirements:

At least four years of experience in communications, journalism, public relations, marketing or related field.