Social Media Brand Manager

Requirements

You will be responsible for developing breakthrough marketing activations involving social media, editorial content, influencer initiatives, community programming, and collaborations with a third-party PR agency. The ideal candidate will have hands-on experience creating successful marketing concepts and campaigns across multiple channels, including scaling social media and customer engagement. To be successful, you must be very innovative & strategic, leveraging partnerships that drive customer engagement, brand awareness, and organic growth. This is your opportunity to impact the marketing efforts by connecting with new audiences and furthering growth potential.

What You’ll Be Working On

• Build reporting and measurement framework across all social media activity (via data & analytics) to drive growth strategies aligned with organizational objectives.
• Build robust governance framework across all organizational channels to ensure alignment with brand values and social media tone of voice.
• Use social listening tools to conduct sentiment analysis and define trends across all social media activity.
• Actively explore new opportunities for social engagement in specific regional and cultural contexts.
• Lead the creative development of original concepts for breakthrough marketing activations
• Provide direct oversight of social media, PR (agency), and influencer/community programming
• Develop and lead the creation of editorial content (copywriting, blogs, social first campaigns…)
• Create a content calendar for short and long-term Marketing initiatives
• Develop and implement strategies to scale social media presence and engagement
• Identify content collaborators and build relationships in communities related to accounting field
• Create campaigns that build brand equity and drive long-term business growth
• Analyze channel metrics and report on insights
• Leverage community initiatives for storytelling and customer engagement opportunities
• Tailor messaging to relate and resonate with the target audience
• Successfully apply consumer insights and your strong understanding of the media landscape
• digital and social media to create an engaging and consistent presence on all relevant platforms/outlets. This includes, but is not limited to: Constant Contact email communications, Facebook, Instagram, Twitter, LinkedIn and YouTube
• Schedules a social media content calendar that details at least three months out
• Tracks and reports on social and digital engagement with high-level notes about data and key performance metrics and makes strategic recommendations to the team based on best practices, user engagement and trends
• Organizes, catalogs and manages digital assets
• Advances digital marketing efforts for fundraising, recruitment, etc.
• Working in WordPress and drafts, revises and posts material for the organization’s website on a consistent basis to ensure that it always remains up-to-date in content, as well as look and feel, and works directly with the organization’s webmaster when required
• Independently coordinates logistics for photo and video shoots, including consents/permissions, with photographers and videographers
• Deftly captures organic photo and video content
• Collaborates directly with graphic designers, printers, photographers and videographers
• Provides support to propel traditional media efforts forward (print, news media, press releases, etc.), as needed, and supports the department’s production of key messaging pieces (print newsletter, Annual Report, Capital Campaign materials and other collateral)
• Ensures the brand is consistently represented accurately by developing PowerPoints, Canva presentations and other branded pieces for various internal and external audiences